How to Become Effective at Selling!

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Do you know what I hate hearing? And I mean really hate hearing.

 

Entrepreneurs who say that they hate selling.

 

What do you mean you hate selling! Selling is what fuels your business. Selling is what puts food on your table.

 

Saying something so stupid as an entrepreneur is irritating.

 

You are probably thinking that I have a background as a professional salesman. Why else would I be so passionate about selling?

 

No, I am not a professional salesman. Although I am a sales affiliate for Dream Big Youth Travel, which is another source of my income.

 

I am just a strong advocate for entrepreneurs knowing how to sell. And not just knowing how to sell, but knowing how to effectively sell. Continue reading

Why Your Employees are the Key To Your Growth

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Why do companies search for the most qualified and experienced candidates? It is because they know that employees are the key to a successful business. While business owners often take on important tasks, make difficult decisions, and ultimately sign the paychecks, it is employees who truly maintain a company on a day-to-day basis.

 

Why Employees are Essential to Growth

As a business owner, you may feel the need to do everything yourself to ensure that it is done correctly. At the end of the day, however, taking on every task alone will be overwhelming, time-consuming, and maybe even straight up impossible. If you ever plan on expanding, taking on more clients, or becoming a well-known brand, you will eventually need to delegate tasks to employees.

 

Many companies, such as Apple, may have started out small, but as their products gained popularity, it became increasingly necessary to hire help. Without the dedication of these employees, Apple may not have reached the global success that it enjoys today. So, unless you want to remain like the Apple of 1976 (three friends in a garage), you may need to take on some employees (of which Apple currently has about 80,000). Continue reading

How to Use Content to Grow Your Business!

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When I first began blogging, I did it in order to get my experiences, thoughts and opinions of entrepreneurship out of my head and into the world. I wanted people to read about my views on entrepreneurship and small business, with the intention to create engaging conversation around what I had written. What I didn’t understand when I started blogging was the concept of content, and how businesses would truly need content in order to prosper in the changing world of business/ consumer interaction.

Nowadays, a business with no content is a business that will find it very hard to gain attention in today’s competitive  marketplace. The marketplace is constantly moving, which means a producer must be able to stay ahead of the demands of the consumer. Therefore, engaging content plays a vital role in keeping a business present in the mind of the consumer. But does just any piece of information qualify as valuable content?

No it does not!

Knowing how to create great content that produces value for your business, is a huge advantage when it comes to marketing your business. What you must know though, is that more goes into the process of content creation, than just the action of  putting words together.

Content is not powerful if it does not reach its intended audience and create a feeling of inclusion and familiarity. These feelings being produced means that a connection between the reader and your content has been established.

But there is nothing worse than thinking that you have put together  great content that only gets looked over. It can be deflating, making you question if producing content is actually worth the time and effort. Continue reading

6 Tips for Making Tax Time Easier for Small Business Owners

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Both new and veteran small business owners can benefit from knowing a little more about maximizing deductions and getting a better handle on tax time. Whether you are a small business owner who scrambles every year at tax season to substantiate deductions and report all expenses or you are a small business owner who is organized and ready for tax season time and again, you will appreciate at least one of these six tips for making tax time easier for small business owners. Continue reading

How to Make Your Small Business BIG!

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What is your definition of a small business?

I ask this because many people seem to think that small business means that a business has to be small in both performance and results. This thinking is what causes many small businesses to place a ceiling over their operations, which severely limits their potential to grow. But why think small just because your business is identified as a small business? Do you think that your competition sees themselves as being just a small business?

No, they do not and this is why there is such a huge disparity between successful businesses compared to average or failing businesses. The differences occur within mindset, the ability to hustle non-stop and being able to apply resourcefulness in order to overcome significant odds. Transforming your small business into one that operates like a big business is not  impossible. Of course it takes a lot of hard work but that is a requirement that should already be known when you apply to be an entrepreneur.

What I want to provide for you is the tools that will help you create a presence for your business that is bigger than a small business. When you believe that your business is bigger than just a small business, that belief transfers to those who are thinking about doing business with you. Once this belief is transferred to the marketplace, it becomes easier for you to establish consistency and growth within your business.

Make Your Reach International

There are many tools available to your business that can be utilized in order to reach people all across the world. One such tool is call management services, where you can attach a 1800 number to your business. 1800 numbers say to a customer that your small business can conduct business anywhere, no matter the location and is not just some small operation. Perception plays a big part in business. Therefore, you want your business to be perceived as one that has the capabilities of the big competitors. This will help tremendously when your business is being vetted amongst other competitors by the customer.

Provide Impeccable Customer Service

Customers want to be assured that you can handle their needs in an exceptional manner. This is why your customer service is very important. Great customer service demonstrates that your business has the capabilities to effectively satisfy business, no matter the demands it is faced with. One great customer relationship management tool to use for your small business is Infusionsoft. Infusionsoft allows for you to stay on top of your tasks related to different customers so that you can remain in great standing with them. Big businesses can get away with bad customer service because they operate on quantity and not necessarily quality. For small businesses, it is the exact opposite. As a small business, you must provide quality each and every time when engaged with a current or potential customer.

Under Promise and Over Deliver

As a small business, you want to have a bold attitude but don’t let that boldness become a fault that holds you to impossible standards. Many small businesses make enormous claims that they can’t possibly satisfy in order to attract customers.  Consequently their business’s reputation takes a hit once those claims are not met. Smart small businesses understand that you should first communicate that you can definitely meet expectations. When the customer chooses to work with your business, you then go above what you originally stated. It is a psychological strategy that helps your business to secure more customers due to glowing testimonials and word of mouth praise from existing customers.

The only reason that your small business will stay small is if you think and operate small. Step up your business’s performance so that you can be seen on the same playing field as a big business within the customer’s mind.