What is your definition of a small business?
I ask this because many people seem to think that small business means that a business has to be small in both performance and results. This thinking is what causes many small businesses to place a ceiling over their operations, which severely limits their potential to grow. But why think small just because your business is identified as a small business? Do you think that your competition sees themselves as being just a small business?
No, they do not and this is why there is such a huge disparity between successful businesses compared to average or failing businesses. The differences occur within mindset, the ability to hustle non-stop and being able to apply resourcefulness in order to overcome significant odds. Transforming your small business into one that operates like a big business is not impossible. Of course it takes a lot of hard work but that is a requirement that should already be known when you apply to be an entrepreneur.
What I want to provide for you is the tools that will help you create a presence for your business that is bigger than a small business. When you believe that your business is bigger than just a small business, that belief transfers to those who are thinking about doing business with you. Once this belief is transferred to the marketplace, it becomes easier for you to establish consistency and growth within your business.
Make Your Reach International
There are many tools available to your business that can be utilized in order to reach people all across the world. One such tool is call management services, where you can attach a 1800 number to your business. 1800 numbers say to a customer that your small business can conduct business anywhere, no matter the location and is not just some small operation. Perception plays a big part in business. Therefore, you want your business to be perceived as one that has the capabilities of the big competitors. This will help tremendously when your business is being vetted amongst other competitors by the customer.
Provide Impeccable Customer Service
Customers want to be assured that you can handle their needs in an exceptional manner. This is why your customer service is very important. Great customer service demonstrates that your business has the capabilities to effectively satisfy business, no matter the demands it is faced with. One great customer relationship management tool to use for your small business is Infusionsoft. Infusionsoft allows for you to stay on top of your tasks related to different customers so that you can remain in great standing with them. Big businesses can get away with bad customer service because they operate on quantity and not necessarily quality. For small businesses, it is the exact opposite. As a small business, you must provide quality each and every time when engaged with a current or potential customer.
Under Promise and Over Deliver
As a small business, you want to have a bold attitude but don’t let that boldness become a fault that holds you to impossible standards. Many small businesses make enormous claims that they can’t possibly satisfy in order to attract customers. Consequently their business’s reputation takes a hit once those claims are not met. Smart small businesses understand that you should first communicate that you can definitely meet expectations. When the customer chooses to work with your business, you then go above what you originally stated. It is a psychological strategy that helps your business to secure more customers due to glowing testimonials and word of mouth praise from existing customers.
The only reason that your small business will stay small is if you think and operate small. Step up your business’s performance so that you can be seen on the same playing field as a big business within the customer’s mind.