When you run your own store, you are always looking for ways that you can encourage people to buy your products and services. One of the most simple, but also the most effective ways that you can do this is with some strong store displays. Get the displays right and they can act as an extra member of the sales team that you don’t have to pay! Here are just a few of the top ways that you can make your store displays first-rate.
Don’t Build Single-Color Displays
The last thing that you want is to create displays that are dull and lifeless, so you should avoid making them too monochromatic. Two or three main colors is ideal. You want to have a background that allows your products to stand out. For example, red on a black background works nicely. And you also want to make sure that your display makes sense in terms of what products you choose to group together.
Update Your Displays Regularly
If you don’t update your displays on a regular basis, you are not giving yourself the best chance of attracting customers. At the very least, you should be looking to update them every one or two months, and you should experiment with different styles. Keep track of the number of items on your displays and monitor how well they sold based on different colors schemes, slogans, offers or display patterns.
Get the Light Right
The best lighting helps to ensure that your products look at their most attractive, so you should make sure that you have thought this through. You should avoid hanging lights directly above products as this can end up creating unwanted shadows. A potential option that you could look into is lighting your display from below using some portable spotlights.
Choose Display Locations Carefully
The most obvious places that you can put your displays is inside windows, at the entrance of your store and at the end of aisles. They can also be placed in the middle of aisles as this will help to break up long stretches where products can all end up blurring into one. If you want to bring people to your displays directly, you could use the Clik-Clik ceiling sign hanging system to ensure that they can be seen from all over the store. You don’t want to put all that effort into creating a display that will be easily overlooked due to poor positioning.
You want to have your most attractive products directly in people’s eye line to grab their attention instantly. Make sure that you have several levels of height so people can easily pick up and inspect products without having to dismantle your entire display. Ultimately, you want to make it as easy as possible for your customers.
Next time you are creating a store display, ensure you think about making it eye-catching, choose the location carefully, and don’t leave it too long to get stale and boring.