Retail isn’t just about providing the best products – it’s also about providing them efficiently, with all due speed and convenience for the customer. And when people think about speed and convenience – or, more specifically, ways to really deliver on those things – people think about technology. And rightly so!
Introducing the right technology to your retail business model can help boost your sales in big ways. From in-store technology to online facilities, there are loads of ways in which you can take advantage of technology in order to deliver a better experience for your customers while increasing your sales potential in the process.
You should already know that building relationships with customers is one of the best ways to get ahead in the field. And what is social media for? That’s right: building relationships. People want to be able to like the businesses they work with, to feel some sort of affinity or connection. Businesses with personality can really impress potential customers, and foster loyalty in those who have already purchased from you. So it’s not just about using the likes of Facebook and Twitter for digital marketing purposes – although that’s very important, too. Businesses use social media for much the same reason individuals do – to nurture connections.
Sales, capital, labor, productivity, overhead expenses… the internal data that accumulates and has important implications for your business can get a little overwhelming. There’s a lot of software out there that allows you to collect and store this information, and you should be using these platforms if you want to ensure you’re using data wisely. But there’s also the data that can be collected from outside your business. Analytics and market data is an essential part of making sure you’re targeting the right audience and providing them with the goods and services they really want.
Point of sale technology
Hardware and software that makes the payment process in your store simpler and quicker is essential – and, with providers such as NFC Direct, it’s also easier to implement into your retail business than ever. Touchscreen terminals and contactless payment facilities are picking up steam in the retail industry, but there are also more mobile technologies to consider. Giving employees tablets and payment devices so the customer can go through the purchase process on the spot instead of queueing – something you may have seen in an Apple store! – can certainly be a worthy investment.
Your business website shouldn’t just be there so you can have the prestige of a .com domain name. Your website is instrumental in attracting new customers and retaining current ones. Creating content is the way forward in this regarding. Blogging and vlogging is becoming more and more popular among retail businesses, allowing them to impart more information than they would usually include in a newsletter emailed out to their subscribers. Giving people a reason to come back to your website on a frequent basis makes it much more likely that you’ll increase sales – especially if some of your sales can be made online!