Build Marketing Bridges, Don’t Burn Them



If you have any sense, the first thing you will do regarding your marketing strategy is to hire an agency. The reasons are simple. Firstly, they are experts. Secondly, they have years of experience. And, thirdly, the best ones have a track record of getting results. They are so helpful to the cause that there doesn’t seem to be any cons until you work together. As soon as your relationship begins, you will notice a dynamic that is hard to manage. But, because you need their help, you have to manage it as effectively as possible.


Here are some helpful hints that will come in handy.

Be Transparent


There is one reason digital marketing agencies and clients don’t always get along, and it’s a lack of trust. From your standpoint, you might not trust that they will do a proper job. And, they might sense this and then not trust that you have any faith in their abilities. Are you still following? Good because the solution is simple: be transparent. The more open you are with the agency, the less there is to overcomplicate. Instead of thinking about what each other is doing to help the cause, you can see it in plain black and white. Of course, you don’t need to divulge everything, but just enough to smooth out the long road ahead.




You want things done your way because it’s the only way you have ever known. They, on the other hand, will have a different way of working. When the two styles clash, it can cause tension that is hard to overcome. After all, neither side is going to budge. What you can do is to come to a compromise. By cooperating, you can infuse the relationship with both management styles. Hopefully, that will be enough to get both parties off each others’ backs for the duration of the agreement.



Know Your Place


One thing that clients fail to understand is that they are the boss. Sure, the agency has the skill and experience, but that doesn’t mean they are always right. As the saying goes, the customer is always correct and you’re the customer. So, if you see something you don’t like, you have to let them know. Otherwise, you will spend your time and money on an arbitrary resource. That doesn’t mean that you should act like a dictator because you can. It means you need to analyze their work and provide reflective and constructive criticism. Don’t worry: they will have heard it all before.




The only way to ensure that the relationship stays intact is to talk. When businesses use outsourcers, they tend to let them get on with their job without checking in. See, what sounds like a flexible bond is a means for tension. If you don’t communicate, you won’t know what they are doing and if they are on target. Businesses that get bad news at the last minute tend not to like what they hear and blame their opposite number. But, if there were an open line of dialogue from beginning to end, problems like that wouldn’t occur.


When it comes to bridges, it’s always better to build than to burn.

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