Category Archives: Communication

Is Your Business Team Kentucky Focused?

As most know The University of Kentucky has just won the NCAA National Men’s Basketball Championship. This was a team led by 3 freshmen and 2 sophomores, who all had great individual talent but performed with a team mindset. No one tried to outshine the other teammate but instead looked to assist one another fight towards the shared goal: a championship title. Their superstar Antony Davis never got arrogant and felt he deserved to be the only option and demand the ball every possession. Bench players did not get jealous and envious of the starters and corrupt the team flow. Everyone accepted their position and role in order to accomplish what all teams set out to do; become national champions. Read the rest of this entry

Great Promotion, Failure to Deliver.

Have you ever been seduced by great advertisement or a charming salesman only to be rewarded with low quality products and poor service. Most of us have and it is not a good feeling. In fact it tends to make us angry and frustrated because our emotions were played with and our money was wasted on crap. Many businesses perpetuate this problem by talking up a good game to get people in the door and fail miserably once a business relationship has been established. This is an issue that happens repeatedly and in turn creates very wary consumers who become fragile to the business experience. Once you have fragile consumers any problem no matter how minute can lead to a lot of frustration and cause for unwanted headaches. Read the rest of this entry

You Call That Customer Service? Really???

This week I had the displeasure of witnessing a business owner have a full-blown argument with a client. The client was upset because the business did not follow procedure from previous years and voiced their opinion about the following occurrence. The client also mentioned their personal situation and how the business did not correctly satisfy their issue brought in to be solved. The business owner in turn became frustrated when the client would not accept their reply and injected strongly with their own personal situation and basically dismissed the client’s feelings. The client reacted angrily and could not believe after years of being a loyal customer they were being treated so coldly and as if their situation meant nothing to the business owner. Even as the employees of the business tried to apologize for the owner’s actions it was clear that the damage was already seriously done. Read the rest of this entry

Developing Effective Marketing

You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read the rest of this entry

Captivating Your Audience

It is already tough enough putting in the work to become an entrepreneur; it is even tougher capturing the attention of your target market. With so many impeding factors such as competition, technology and finances; it is very difficult to be prominently positioned in the consumers’ minds. There is so much information that can be instantly gathered and so many competitors in every direction, which makes it difficult to gain a firm grasp on the marketplace. In order to gain attention and standout, you have to embrace the needs of the consumers and make them feel valued. You have to make business an enlightening experience, yes difficult but can be achieved with the right ingredients. Read the rest of this entry

What Are Your Customers Saying?

As business owners, we sometimes seem to overlook the happenings within the environment around us. While trying to tune up our businesses, attract consumers to our businesses and oversee virtually every aspect of our businesses; things can become pretty chaotic and unorganized. We do as much as we can to make our businesses attractive and competitive but at the same time may be harming our businesses in the process. When moving and thinking so frantically and fast-paced, are our customers truly showed the attention they deserve? What exactly are your customers saying about your business? Read the rest of this entry

Effective Communication Part II

About a month ago I gave an analysis on how not using effective communication can wreak havoc on a misinformed public. The deep setbacks due to neglecting the correct communication channels can lead to immense misery and plague the initiatives designed to progress forward. We all should be familiar with the negative effects unsuccessful communication can produce by just looking around at our present economic and political environment. Things are a mess and are only worsening due to ineffective communication and stubborn actions that affect the global landscape not just our nation. While I have already covered the negative impacts of not communicating effectively, I will detail the steps on how to produce effective communication that leads to positive results. Read the rest of this entry

Leadership Part II

About 9 months ago I introduced my opinion on what true leadership should look like. While brief it illustrated the key elements of how a leader should lead an organization to positive outcomes. As the economy and marketplace remains underperforming and unstable, effective leadership is greatly needed in these challenging times. Let’s further examine the qualities that enable an individual in charge to lead become an effective leader. Read the rest of this entry

Effective Communication: Part I

What does it mean to communicate effectively? Is talking and listening not the correct basis for communicating? The breakdown in what constitutes effective communication has been the direct cause of many business failures and is a huge cause of our ongoing economic struggles. Communicating effectively means to thoroughly understand a person or groups point of views and developing a means to produce their needs and wants in a mutually beneficial agreement. Read the rest of this entry

Your Marketing Approach

You say your products and services are vast superior to your competitors. You say you are the answer to the problems within your marketplace. You say you should be receiving a flood of business but this is not the case. You seem to be stuck in a frustrating state of both confidence and doubtfulness. As an entrepreneur myself, trust that I share your same sentiments and pain. What needs to be examined thoroughly is your approach towards the marketplace and how effective or ineffective the nature of your marketing approach is. Read the rest of this entry

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