As a freelancer your mind is always focused on finding work. No work means no money being made, which means you do not eat. Not eating is something that no freelancer likes to experience. Therefore, freelancers are always hustling so that they never have to endure a period of famine.

One thing that seems to be the constant problem with most freelancers is that they always have to hustle for work. Once they are done with a present client’s work, they move on to trying to develop a new job, which will only be a temporary client as usual.

This sort of behavior is exactly why most freelancers never turn their freelancing skills into an actual business that has recurring customers. Instead most freelancers deal with constant anxiety about finding another paying gig so that they can make enough money to merely survive.
If you are a freelancer who has to constantly hunt for clients, you are not operating with the mindset or actions that will help you prosper and grow.

Your lack of business understanding keeps you in a perpetual state of struggle. There is no reason for you to continue to struggle as a freelancer. Here are 5 actions that will help you produce a thriving freelancing business. Read More 5 Ways to Improve Customer Retention as a Freelancer

Communication Customer Relationships Entrepreneurship

Feedback is the breakfast of champions - feedback
As an entrepreneur or a team leader, the amount of decisions you make is enormous. From who to hire, to which are the most important e-mails to answer right away; each decision carries a great weight on you company. It makes sense to maximize your chances to make the right one.
Mark Zuckerberg wears the same clothes every day so he can limit the time he spends making “frivolous” decisions so he can concentrate on real work. Both Steve Jobs and President Obama have a similar view on everyday decisions, and that makes sense. When you run a big company (or a country), you want to focus all your time on decisions that matter. Read More Make Decisions Like a Great Leader (Guest Post)

Communication Leadership Management Organizational Management Productivity Small Business

As most know The University of Kentucky has just won the NCAA National Men’s Basketball Championship. This was a team led by 3 freshmen and 2 sophomores, who all had great individual talent but performed with a team mindset. No one tried to outshine the other teammate but instead looked to assist one another fight towards the shared goal: a championship title. Their superstar Antony Davis never got arrogant and felt he deserved to be the only option and demand the ball every possession. Bench players did not get jealous and envious of the starters and corrupt the team flow. Everyone accepted their position and role in order to accomplish what all teams set out to do; become national champions. Read More Is Your Business Team Kentucky Focused?

Communication Competition Entrepreneurship Leadership Management Organizational Management Self-Improvement Small Business

Have you ever been seduced by great advertisement or a charming salesman only to be rewarded with low quality products and poor service. Most of us have and it is not a good feeling. In fact it tends to make us angry and frustrated because our emotions were played with and our money was wasted on crap. Many businesses perpetuate this problem by talking up a good game to get people in the door and fail miserably once a business relationship has been established. This is an issue that happens repeatedly and in turn creates very wary consumers who become fragile to the business experience. Once you have fragile consumers any problem no matter how minute can lead to a lot of frustration and cause for unwanted headaches. Read More Great Promotion, Failure to Deliver.

Communication Customer Relationships Entrepreneurship Marketing Self-Improvement Small Business

This week I had the displeasure of witnessing a business owner have a full-blown argument with a client. The client was upset because the business did not follow procedure from previous years and voiced their opinion about the following occurrence. The client also mentioned their personal situation and how the business did not correctly satisfy their issue brought in to be solved. The business owner in turn became frustrated when the client would not accept their reply and injected strongly with their own personal situation and basically dismissed the client’s feelings. The client reacted angrily and could not believe after years of being a loyal customer they were being treated so coldly and as if their situation meant nothing to the business owner. Even as the employees of the business tried to apologize for the owner’s actions it was clear that the damage was already seriously done. Read More You Call That Customer Service? Really???

Communication Customer Relationships Entrepreneurship Management Self-Improvement Small Business

You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read More Developing Effective Marketing

Communication Competition Customer Relationships Entrepreneurship Marketing Small Business

It is already tough enough putting in the work to become an entrepreneur; it is even tougher capturing the attention of your target market. With so many impeding factors such as competition, technology and finances; it is very difficult to be prominently positioned in the consumers’ minds. There is so much information that can be instantly gathered and so many competitors in every direction, which makes it difficult to gain a firm grasp on the marketplace. In order to gain attention and standout, you have to embrace the needs of the consumers and make them feel valued. You have to make business an enlightening experience, yes difficult but can be achieved with the right ingredients. Read More Captivating Your Audience

Communication Competition Customer Relationships Entrepreneurship Innovation Leadership Management Small Business