In the world of business, communication is an essential talent that can help you to interact with customers, to keep the market up to date, to develop your brand identity and to win a deal. It’s not only about saying the right thing at the right time, but it’s also about understanding how you should bring a message to the different audience groups inside and outside of your company, and how this message impacts on your growth. However, it appears that the digital revolution has had significant impacts on the social perception of communication. Customers don’t buy a product anymore just because they are told to. Using digital technology has enabled customers to research brand, to compare experiences, and to develop a sense of cynicism about company communication. As a business, you need to ask yourself whether your communication strategy is effective with your market audiences. Is business communication still an effective and successful selling tool or should you look out for new alternatives?
It’s one of the oldest phrases in the business handbook, but communication truly is at the heart of all commercial success stories. It offers the foundations for positive links with employees, customers, partners, and suppliers. Quite simply, it is not an area for mistakes.
So how do you go about building a solid framework that will establish great communication throughout the entire company? Let’s take a closer look.
Establish An Identity
The personality of the brand is a crucial factor that many inexperienced entrepreneurs tend to overlook. Those characteristics are essential to achieving a sense of consistency throughout the company. Moreover, it will give you the best chance of resonating with your audience.
As an entrepreneur or a team leader, the amount of decisions you make is enormous. From who to hire, to which are the most important e-mails to answer right away; each decision carries a great weight on you company. It makes sense to maximize your chances to make the right one.
Mark Zuckerberg wears the same clothes every day so he can limit the time he spends making “frivolous” decisions so he can concentrate on real work. Both Steve Jobs and President Obama have a similar view on everyday decisions, and that makes sense. When you run a big company (or a country), you want to focus all your time on decisions that matter. Read More Make Decisions Like a Great Leader (Guest Post)
As most know The University of Kentucky has just won the NCAA National Men’s Basketball Championship. This was a team led by 3 freshmen and 2 sophomores, who all had great individual talent but performed with a team mindset. No one tried to outshine the other teammate but instead looked to assist one another fight towards the shared goal: a championship title. Their superstar Antony Davis never got arrogant and felt he deserved to be the only option and demand the ball every possession. Bench players did not get jealous and envious of the starters and corrupt the team flow. Everyone accepted their position and role in order to accomplish what all teams set out to do; become national champions. Read More Is Your Business Team Kentucky Focused?
Have you ever been seduced by great advertisement or a charming salesman only to be rewarded with low quality products and poor service. Most of us have and it is not a good feeling. In fact it tends to make us angry and frustrated because our emotions were played with and our money was wasted on crap. Many businesses perpetuate this problem by talking up a good game to get people in the door and fail miserably once a business relationship has been established. This is an issue that happens repeatedly and in turn creates very wary consumers who become fragile to the business experience. Once you have fragile consumers any problem no matter how minute can lead to a lot of frustration and cause for unwanted headaches. Read More Great Promotion, Failure to Deliver.
This week I had the displeasure of witnessing a business owner have a full-blown argument with a client. The client was upset because the business did not follow procedure from previous years and voiced their opinion about the following occurrence. The client also mentioned their personal situation and how the business did not correctly satisfy their issue brought in to be solved. The business owner in turn became frustrated when the client would not accept their reply and injected strongly with their own personal situation and basically dismissed the client’s feelings. The client reacted angrily and could not believe after years of being a loyal customer they were being treated so coldly and as if their situation meant nothing to the business owner. Even as the employees of the business tried to apologize for the owner’s actions it was clear that the damage was already seriously done. Read More You Call That Customer Service? Really???
You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read More Developing Effective Marketing