Unless you have an incredibly niche product or a service nobody has ever heard of before, you’re likely to encounter fierce competition on your way to the top. Competition can be tough to handle, but it can also drive your business forward and encourage you and your team to work towards targets. If you’re a business owner, it’s essential that you know how to defeat your rivals and reach that top spot. Here are some tips to help you along the way.

 

Your USP

This is perhaps the most important part of your sales strategy, regardless of whether you’re selling a brand new product or you’re launching a business that specializes in providing services. It’s highly likely that you’ll be up against a number of other firms when it comes to attracting clients and generating sales. So, what makes you different and why should a customer choose you rather than your rival? Every business, no matter the type of size, should have a USP (unique selling proposition). This is what sets you apart. It could be anything from a unique feature on a product to a service that caters for the individual customer in a different way to those offered by competitors. When you’re in the early stages of establishing your business, think carefully about your USP, and how you can show it off in all its glory. If you’ve got a fantastic USP, you need to up-sell it wherever possible. Use examples that have worked in history to give you inspiration. Think about why you buy products from specific brands, for example.

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Read More Crushing The Competition: How Your Business Can Rise To The Top

Competition

Competition Entrepreneurship Leadership Networking Productivity Small Business Young Entrepreneur

poor hustling
Hustling tends to hold a negative connotation when brought up within a discussion involving business. People tend to equate hustling with “no structure” and a way to make fast money at another’s expense. Basically if you identify yourself as a hustler, people will take it as you lack a real understanding of how business actually works. And unfortunately a lot of hustlers lack sufficient business acumen. They run and scramble around constantly trying to find the next participant in their hustle because they lack a clear and concise strategy of action. They are simply poor hustling. Read More Poor Hustling

Competition Entrepreneurship Life Productivity Self-Improvement Small Business Young Entrepreneur

mediocrity
During its beginning development, the United States was a country where you had to be strong in order to survive and only the most resourceful and strategic managed to go over and above to succeed. Fast forward to today and you witness that such is not the case in today’s society. Most people in today’s society are mentally and physically weak, dependent on someone else for their survival, lack ambition and fear the risk of feeling failure. Read More Widespread Mediocrity Makes Success Easy to Attain

9-5 mentality Competition Entrepreneurship Life Productivity Self-Improvement Small Business

branding
Are you one of those people who think your business and you are separate? You think you can just do whatever you want and still represent your business in a professional manner because you believe these are two separate lives. Hate to break it to you but once you become an entrepreneur, you and your business are one. This means that what you say and do will reflect upon your business, even in your personal life. Entrepreneurship is like a marriage; almost everything you do will be with a reminder of your business in mind. If you do anything to betray the image of your business, it will lead to you failing at keeping that business in existence. Read More The Brand of Your Business and You

Competition Customer Relationships Entrepreneurship Marketing Small Business

abcs
Being an entrepreneur is an opportunity we seek to grasp firmly on to but in all actuality is not promised to be a successful venture. This world of entrepreneurship can be intimidating and rough to accurately navigate within. As an entrepreneur you are constantly searching for any sort of advice that will help you get some sort of advantage or peace of mind.

While I cannot promise a miracle through this blog post, I can help to provide some clarification about the process of entrepreneurship. Just as you learned your abc’s as a child, I will teach you the abc’s of entrepreneurship. Read More The ABC’s of Entrepreneurship

Competition Entrepreneurship Self-Improvement Small Business Young Entrepreneur

goodvsgreat
Have you ever thought to yourself, “If I am just good enough I have nothing to worry about.” Mistakenly, a great deal of people believe being labeled as good in their position within a certain aspect of their life equates to lifetime security. By being fooled by the notion that being good is just enough, these people believe they can bypass all obstacles and challenges that are presented in everyday life. Somehow being good enough makes them bulletproof to the harshness of the world that feeds on the weaknesses of the average. Read More The Distinction Between Good & Great

Competition Entrepreneurship Life Self-Improvement