If you want your business to, well, continue being a business well into the future, then you need to be putting its customers at the forefront of everything that you do. More to the point, you need to be putting their happiness at the forefront of everything that you do and before everything else. To see exactly how this can be achieved, make sure to read on.
Effective customer communication on your part would basically just entail communication on your part that resonates with a customer, or potential customer, so deeply that they cannot help but be drawn into doing business with your business. And, when this is achieved, you will have yourself a happy customer. To communicate in this way, then, you’re going to have to do a few specific things. One such specific thing that you should be doing every time you enter into communication with a customer, for instance, is using as little industry-based jargon as you can — this is because a confused customer is not a happy customer. Something else that you and your employees should be doing is communicating in a way that induces comfort within your customers to ask questions of their own.