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When I first began blogging, I did it in order to get my experiences, thoughts and opinions of entrepreneurship out of my head and into the world. I wanted people to read about my views on entrepreneurship and small business, with the intention to create engaging conversation around what I had written. What I didn’t understand when I started blogging was the concept of content, and how businesses would truly need content in order to prosper in the changing world of business/ consumer interaction.

Nowadays, a business with no content is a business that will find it very hard to gain attention in today’s competitive  marketplace. The marketplace is constantly moving, which means a producer must be able to stay ahead of the demands of the consumer. Therefore, engaging content plays a vital role in keeping a business present in the mind of the consumer. But does just any piece of information qualify as valuable content?

No it does not!

Knowing how to create great content that produces value for your business, is a huge advantage when it comes to marketing your business. What you must know though, is that more goes into the process of content creation, than just the action of  putting words together.

Content is not powerful if it does not reach its intended audience and create a feeling of inclusion and familiarity. These feelings being produced means that a connection between the reader and your content has been established.

But there is nothing worse than thinking that you have put together  great content that only gets looked over. It can be deflating, making you question if producing content is actually worth the time and effort. Read More How to Use Content to Grow Your Business!

Entrepreneurship Marketing Online Business Sales

branding
Are you one of those people who think your business and you are separate? You think you can just do whatever you want and still represent your business in a professional manner because you believe these are two separate lives. Hate to break it to you but once you become an entrepreneur, you and your business are one. This means that what you say and do will reflect upon your business, even in your personal life. Entrepreneurship is like a marriage; almost everything you do will be with a reminder of your business in mind. If you do anything to betray the image of your business, it will lead to you failing at keeping that business in existence. Read More The Brand of Your Business and You

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Today’s post is provided by Lyfe Marketing, a social media management company located in Atlanta, GA.

So you have a great idea for a business. And you have taken all the necessary steps to bring your brand to the market. Now it’s time to land your first few clients. As entrepreneurs, we are very passionate about the products and services we create. We believe every one will jump for joy and be ready to spend money on our brands. However, most early entrepreneurs will quickly realize how difficult it can be to land your first few clients. Read More How Start-Ups Can Get Their First Clients

Entrepreneurship Marketing Networking Small Business Young Entrepreneur

rocketinternetcuponation
Are you curious about how to build an international start-up? Ever thought of how managers launch their start-ups on a global platform and the kind of marketing and business strategies they use for a successful launch? If not, then now is the time to curb your curiosity and indulge yourselves into the exciting world of building successful start-ups. Rocket Internet, the biggest start-up incubators in the world, in association with one of its youngest ventures, CupoNation, is going to host a special event for students and young professionals from Business, Marketing and other co-related fields and help them lay their founding steps into the start-up culture. Read More Rocket Internet & CupoNation Webinar for Aspiring Entrepreneurs

Competition Education Entrepreneurship Marketing Self-Improvement Small Business

2 million pre-orders in 24 hours is what Apple recorded for the long-awaited arrival of its much-anticipated iPhone 5. That is double the amount of pre-order sales recorded last year for the iPhone 4. Insane right? During these trying economic times it speaks volumes about what can be accomplished with the right formula in your possession. Apple seems to have found the right formula when it comes to the products it provides and the messages of innovation that go hand in hand with their production. Apple’s two main attractions; the iPhone and iPad always seem to produce hyper anticipation but why is this so? Simply put they understand the needs and wants of their market? Read More Why Apple’s iPhone 5 Set a Sales Record

Customer Relationships Innovation Management Marketing Organizational Performance

Have you ever been seduced by great advertisement or a charming salesman only to be rewarded with low quality products and poor service. Most of us have and it is not a good feeling. In fact it tends to make us angry and frustrated because our emotions were played with and our money was wasted on crap. Many businesses perpetuate this problem by talking up a good game to get people in the door and fail miserably once a business relationship has been established. This is an issue that happens repeatedly and in turn creates very wary consumers who become fragile to the business experience. Once you have fragile consumers any problem no matter how minute can lead to a lot of frustration and cause for unwanted headaches. Read More Great Promotion, Failure to Deliver.

Communication Customer Relationships Entrepreneurship Marketing Self-Improvement Small Business

You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read More Developing Effective Marketing

Communication Competition Customer Relationships Entrepreneurship Marketing Small Business