Millennials — otherwise known as Generation Y — are the “go to” demographic for modern businesses. Youth is prized highly by companies who want to sell to the demographic with disposable income and impulse-buying tendencies.
Capturing this demographic’s attention is rather difficult though, especially if you’re from a different generation. With the attention of consumers more distracted than ever before, how can you zero your marketing in on this most elusive of generations?
Believability Over Slick Presentations
Millennials are a generation who put a lot of stock into authenticity, as discussed in this article: http://www.huffingtonpost.com/matthew-tyson/millennials-want-brands-t_b_9032718.html. They are more ad-aware than any generation before them — so be as honest as you can possibly be when it comes to advertising your company. It doesn’t matter how slick you can make your ads; if they read as insincere, then millennials aren’t going to be interested. Don’t over-exaggerate claims of your product and service. Just keep it simple and honest, and you should be able to capture millennial attention.
Video Has Killed The Text-Ad Star