Millennials — otherwise known as Generation Y — are the “go to” demographic for modern businesses. Youth is prized highly by companies who want to sell to the demographic with disposable income and impulse-buying tendencies.


Capturing this demographic’s attention is rather difficult though, especially if you’re from a different generation. With the attention of consumers more distracted than ever before, how can you zero your marketing in on this most elusive of generations?


Believability Over Slick Presentations


Millennials are a generation who put a lot of stock into authenticity, as discussed in this article:  They are more ad-aware than any generation before them — so be as honest as you can possibly be when it comes to advertising your company. It doesn’t matter how slick you can make your ads; if they read as insincere, then millennials aren’t going to be interested. Don’t over-exaggerate claims of your product and service. Just keep it simple and honest, and you should be able to capture millennial attention.


Video Has Killed The Text-Ad Star

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It’s hard enough setting up a website for your business. After all, you need to make sure you spend a good amount of time on making it look fantastic. And you need the content and pictures to be superb. But then comes the challenge of getting the right people on your site. After all, you want potential customers who might make a purchase rather than any old random person on your website. Therefore, here are some tricks you need to get the right audience to your website so that you can start making a success of your startup.



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(image: pixabay)


As any business owner must surely know by now, if you don’t have a website for your business, you are going to struggle in the ever competitive marketplace. There are many companies similar to yours, and those with an online presence are nearly guaranteed to make a bigger success financially than those that don’t.

Of course, you may already have a website currently functioning, but if you don’t, you no longer need a computer degree course in coding, as there are many web-building services available. Whatever the case, you need to regularly maintain your site in much the same way as a high street seller takes care of his store, ensuring you attract and retain customers.

When you have a website up and running, these are some of the areas you need to consider.

Read More How To Make Effective Use Of Your Company Website


In an age of modern design and minimalism, design is becoming more and more important. In fact, one of the major reasons why your business just isn’t growing is probably due to your lack of design and creativity. Be it your advertisements and slogans or the actual feel and look of your product, design is often misunderstood and, as a result, takes a backseat to functionality and practicality. As important as those two factors are, it’s not to say that design isn’t equally as important.

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For instance, if you take a look at modern smartphones, designs are generally quite uniform among most manufacturers. They feature the same style of screen, there are rarely any hardware buttons, and the camera is usually on the back and it’s accompanied by a lower-resolution front camera. This is because the modern smartphone design is practical and functional. It doesn’t require anything extra to get it working, and it’s simple and clean.

Read More How Striking Designs Can Make Your Business



Being in business, you soon discover that you have a lot on your plate. There’s always something that needs your attention and a million and one things to get done. When you’re not chasing money, you’re heading to a meeting and thinking up new and creative ways of getting more customers. It can be all consuming and undoubtedly exhausting. But, it doesn’t have to be – especially when it comes to your brand’s marketing efforts.


Whether you find yourself sticking to the same old traditional marketing methods, or failing when it comes to trying something new, you might need to give your mind a bit of a refresh when it comes to promoting your business. In today’s modern world, we have a wealth of different communication and promotional tools at our disposal. With a bit of creativity, a lot of planning and a stroke of luck, you should be able to create a huge buzz around your brand with these mega marketing ideas.

Read More Kick Your Brand Up A Notch With These Mega Marketing Ideas


Working in the restaurant business, you do need to think about how to keep your customers filling those tables. The restaurant industry is fast moving and constantly changing. One day, you might find that the building opposite yours has been bought and a new food place is going to be opening there. How will you ensure that customers keep coming back to you? You could drop your prices, but this will lower your profit margin. It may not even work because not every customer will be lured back by a cheaper service. So, let’s look at some of the actual ways you can make sure your customers are always hungry for more. Believe it or not, some of these concepts can be used to keep customers interested in any business.


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Marketing; online presence; SEO blah blah blah! Are you sick and tired of hearing these phrases? Do you just want to get on with your business without putting faith in technical jargon? Unfortunately, you can’t dismiss these terms out of hand if you want to be successful. Sorry to burst your bubble, but winning the marketing battle depends on an online presence because you won’t be triumphant if you don’t have one. With that in mind, here are the real reasons you’re failing to make your presence felt on the World Wide Web.

Read More Real Reasons The Web Can’t Feel Your Presence