You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read More Developing Effective Marketing

Communication Competition Customer Relationships Entrepreneurship Marketing Small Business

Let’s face the facts; creating and developing a business is a tough task to take on. Between operating, managing and promoting your business, there seems to be absolutely no time to think in a calm manner. While the hustle and bustle mentality is pretty mandatory to remain in contention, its frantic pace can deceive your eyesight and make you somewhat delusional. What I mean simply is that things in your reality are not as they appear in actual reality. For example your business may proclaim to “educate while doing business” or “exceed the customers’ expectations”. In reality though your business does not deliver an experience as what is proclaimed. You are trying to communicate to the consumer your unique selling point but fail to achieve what is promised to be delivered. Read More Unique Selling Point: Do You Possess It?

Competition Customer Relationships Entrepreneurship Marketing Self-Improvement Small Business

Marketing-Strategy

You say your products and services are vast superior to your competitors. You say you are the answer to the problems within your marketplace. You say you should be receiving a flood of business but this is not the case. You seem to be stuck in a frustrating state of both confidence and doubtfulness. As an entrepreneur myself, trust that I share your same sentiments and pain. What needs to be examined thoroughly is your approach towards the marketplace and how effective or ineffective the nature of your marketing approach is. Read More Your Marketing Approach

Communication Competition Customer Relationships Entrepreneurship Marketing Small Business