You might have heard the old adage ‘no publicity is bad publicity.’ This is true if you’re trying to achieve fame at all costs, but it’s not true if you’re trying to successfully promote a business. So then, how do you do it? By launching expensive marketing campaigns in a conventional way and hoping that improves your exposure?
Or can you do a lot better than that? Is it worth going back to the drawing board and seeing how you could intelligently apply a relevant marketing campaign that will not only draw eyes but keep them?
You’re absolutely correct it is. In the digital, every-connected age, consumers are now more than ever aware of being marketed to. They’re used to seeing an advertisement barrage on every web page they visit. It’s why browser adblockers are so popular. People are used to skipping the 5 second mandatory YouTube advertisement.