Have you ever been seduced by great advertisement or a charming salesman only to be rewarded with low quality products and poor service. Most of us have and it is not a good feeling. In fact it tends to make us angry and frustrated because our emotions were played with and our money was wasted on crap. Many businesses perpetuate this problem by talking up a good game to get people in the door and fail miserably once a business relationship has been established. This is an issue that happens repeatedly and in turn creates very wary consumers who become fragile to the business experience. Once you have fragile consumers any problem no matter how minute can lead to a lot of frustration and cause for unwanted headaches. Read More Great Promotion, Failure to Deliver.
You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read More Developing Effective Marketing
Let’s face the facts; creating and developing a business is a tough task to take on. Between operating, managing and promoting your business, there seems to be absolutely no time to think in a calm manner. While the hustle and bustle mentality is pretty mandatory to remain in contention, its frantic pace can deceive your eyesight and make you somewhat delusional. What I mean simply is that things in your reality are not as they appear in actual reality. For example your business may proclaim to “educate while doing business” or “exceed the customers’ expectations”. In reality though your business does not deliver an experience as what is proclaimed. You are trying to communicate to the consumer your unique selling point but fail to achieve what is promised to be delivered. Read More Unique Selling Point: Do You Possess It?
You say your products and services are vast superior to your competitors. You say you are the answer to the problems within your marketplace. You say you should be receiving a flood of business but this is not the case. You seem to be stuck in a frustrating state of both confidence and doubtfulness. As an entrepreneur myself, trust that I share your same sentiments and pain. What needs to be examined thoroughly is your approach towards the marketplace and how effective or ineffective the nature of your marketing approach is. Read More Your Marketing Approach