When you first start up a business, you might have starry-eyed expectations and hopes for the future. However, a few months in and your brand will most likely start collecting cobwebs. Many people start up a business with high expectations, only for people to forget about their business and sooner or later, it will crumble under the weight of other businesses and be forgotten by the public. This is mainly because people don’t take your business seriously enough.
Whether you’re a freelancer that wants to take their skills to the next level, or a tradesman that wants to provide a niche product to the masses, you have to keep in mind that in order to remain memorable, you have to get people to take your new startup seriously.
The world of business is in constant evolution. Ten years ago, if you were to look for a business idea, your best bet would have been to start a digital marketing agency. There were at the high of all trends at the time. Now, we’re surfing on a different trend: It’s all about food. Little bakeries full of yummy patisseries, urban coffee shops that offer exotic breakfasts, and independent restaurants that promote local products are attracting the attention of customers. The reasoning behind it is that people are desperate to go back to the essential, to the taste of simple things. In other words, processed foods, vending machines, and fast-food chains are unable to appeal to a discerning audience who has fallen in love with the taste of real food. This is confirmed by the increase of startups in the food and drink industry. What does it take to open a new food business? Read further to find out.
Embrace The New Trends
Food is an industry of trends that you need to embrace to grow your business. Forbes.com has carefully selected the 5 trends of the year that restaurants and startups need to consider. Vegetarian comfort food is making a noticeable arrival on the menus of recommended restaurants. From veggies lasagna to cauliflower crust pizza, there is plenty of choice of healthy comfort recipes that are completely meatless. The remaining meat-eaters are now on the look for quality meat, from an artisan butcher who knows his business like the back of his hand. As consumers are looking at alternatives to prepacked meat, they expect restaurants to do the same. The trend for healthy eating is still high, even though most have abandoned their love affair with kale. It’s now all about seasonal and lesser known vegetables. But healthy eating remains a core business topic with the increase of healthy food startups around the world. From raw juice cleansing programs to fermented milk drink – this is what you call kefir – health addicts are looking for a taste renewal on their local shop shelves.
If you’re an entrepreneur with a startup business (and let’s be honest, why else would you be on this website), then you know how important it is to spend your limited funds wisely. You’ll also know how crippling overheads can be. It only takes one tough month.
Of course, you need to spend money to make money, but it is about spending that money wisely. Of course, you can’t completely escape the cost of rent, utility bills, and other such expenses, but you can limit the damage substantially.
Over here at Entrepreneurial Ambitions we know that success as an entrepreneur isn’t given to you: It is earned. For all the talk there is from people about wanting to be a successful entrepreneur, the majority rarely follow up their constant talk with persistent action. It is as if they receive more enjoyment from talking about success, rather than experiencing success. This is a backward mentality but is unfortunately how many “entrepreneurs” operate.
For every successful entrepreneur there is, there are probably a hundred others, if not more, who are failing or operating a mediocre business. Building success as an entrepreneur isn’t a small feat. It will probably be one of the hardest endeavors you pursue in your life. So much is expected of you and you want to step up and deliver, rather than being seen as a failure.
This is why I love to have conversations with individuals who have produced success as an entrepreneur. Their knowledge and insight is valuable information that can be used to help others operate more effectively as an entrepreneur.
My recent conversation was with Jordan French, co-founder of reputation management pioneer Status Labs as well as BeeHex, the 3D food printing award winner and media darling. From this conversation, you will learn how Jordan French developed a business that was named to the Inc. 500 and Fast 50 and how he positioned himself to gain more opportunities as an entrepreneur by co-founding BeeHex. Read More Change Agent Jordan French Talks Pioneering Industries at Status Labs, BeeHex