You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome.
Marketing is about communicating a strong message to your target market that gains their interest. This means you must identify their needs and wants in order to correctly develop the needed tools that lead to successful marketing. However, many businesses fail at grasping this notion and make their marketing efforts worthless by communicating the wrong messages or by over exaggerating their capabilities in reference to their products and services. This is very damaging because once you alienate your target market it is very hard to regain their trust in what you say you can provide. It is very important you decipher what constitutes valuable marketing efforts in order to produce beneficial situations that lead to rewarding results. Everyone wants to know the ingredients that lead to creating a winning marketing campaign , so let me introduce the recipe to follow.
1) Understand Your Target Market. You have to do more than just select a target market and throw something together based on assumed characteristics. You have to really get to the center of their thoughts and identify what stirs their interest. Too many businesses make the mistake of defining their target market incorrectly and therefore create the wrong messages that produce negative affects. It is important you immerse yourself in the environment of your target market in order to learn the way their world revolves. By doing this you position yourself to interact with the target market effectively because you are knowledgeable about their activities and mindset and what they perceive as valuable for their attention and money spent.
2) Identify Their Needs for Them. Plain and simple, most times the consumer does not know what they truly want. They might have thoughts and ideas of what it may be but for the most part you must define their needs in order to develop conversation and interest that leads to creating the right message. People in today’s world are too busy and focused on trying to survive so thinking of a new product or service is not much of an option for most. It is up to the innovators, entrepreneurs and business owners who make it their responsibility to create to make this happen. Observe your target market, communicate with your target market and coexist with your target market in order to produce the necessary actions that lead towards efficient communication and excited consumers.
3) Communicate the Values & Benefits. What is beneficial about your product and/or service that should gain the consumer’s interest? Your message and marketing efforts are mixed in with countless others so you must find a way to differentiate and stand out. If you have no way to create valued benefits then your marketing efforts will surely fall flat. Consumers want to be assured they are paying for quality and expertise and not just the average business experience that has become the norm. Do not talk at the consumers, talk with them and guide them to the solutions of their problems and issues. Do not make it a sales pitch for your business, instead focus on the consumer’s problems and demonstrate how you can create the needed solutions. Invite the consumers into an outlook of what their future holds when placed within your business so to effectively communicate why you are the best choice amongst the competitors.
4) Make the Consumers Feel Valued. Never take your customers for granted. Once you feel your business can sustain without showing your clients appreciation and excellent customer service you are no longer in contention to compete and experience customer support. Make your marketing more than just images and sales talk, expand into activities that demonstrate you truly are determined to solve your consumer’s issues. Maybe hold a meet and greet, create a blog that informs and educates the consumer, hold a lunch and learn; whatever it may be, make it rewarding for all parties involved. Go beyond the expectations and make exceptional a standard associated with your business so consumers feel rewarded for entrusting in your marketing message.
Marketing is a complex activity that can be made easier with dedicated research and analysis. Make marketing about the consumer not your business, meaning illustrate how you make your consumer’s lives better. Structure your marketing strategy to win. Quit wasting time and effort on things that show no positive return. Focus your marketing on finding resolutions for the consumers. Everything else is irrelevant.