When you first start up a business, you might have starry-eyed expectations and hopes for the future. However, a few months in and your brand will most likely start collecting cobwebs. Many people start up a business with high expectations, only for people to forget about their business and sooner or later, it will crumble under the weight of other businesses and be forgotten by the public. This is mainly because people don’t take your business seriously enough.
Whether you’re a freelancer that wants to take their skills to the next level, or a tradesman that wants to provide a niche product to the masses, you have to keep in mind that in order to remain memorable, you have to get people to take your new startup seriously.
First impressions matter
You don’t want people to take a glance at your company and think “wow, how amateurish”. Instead, you want people to see your business and wonder why they haven’t heard of you before. Create a fantastic website, use social media, keep up good impressions by engaging in professional talks with customers, and don’t show any signs that you’re an amateur.
Protect your brand
Most large corporations and fraudsters will see your company and take it seriously. After all, any threat to their business model could reduce their profits, and that’s the last thing they want. So in order to deal with the potential threat you pose, they’ll either steal your products, improve on your ideas, or outright buy you. Although the last option is favorable, the other two are not and you’ll need a brand protection service to give you a hand. Protect your intellectual property, secure your ideas, and don’t let the suits bully you.
Unless you want to be seen as a company that sprung up due to market trends, you need to ensure your products and services provide high-quality results. Make sure you test all of your products thoroughly and enforce strict quality control guidelines. If your products are found to be duds or low-quality versions that aren’t worth the money, then people will just see you as an opportunist and your business will quickly collapse.
Build a reputation
Your reputation is going to be the single most important aspect of your business. If you have a poor reputation, then don’t expect people to take your company seriously. To build a fantastic reputation that will draw in more customers, you need to think like a customer. What would your customers want in their situation? Better support? New ways to contact you? More product choice? In order to win their favour, you have to provide them with a service that is tailored towards your audience.
Grow your business
Every single penny you make should be reinvested back into your business. You should go from outsourcing to hiring employees, you should scale up a single product and make different variations, and you should hire more staff in order to build a larger reputation. If you aren’t actively growing your business and showing your customers that their money is going into the business’s pocket instead of yours, then you won’t last long.