Being in business, you soon discover that you have a lot on your plate. There’s always something that needs your attention and a million and one things to get done. When you’re not chasing money, you’re heading to a meeting and thinking up new and creative ways of getting more customers. It can be all consuming and undoubtedly exhausting. But, it doesn’t have to be – especially when it comes to your brand’s marketing efforts.
Whether you find yourself sticking to the same old traditional marketing methods, or failing when it comes to trying something new, you might need to give your mind a bit of a refresh when it comes to promoting your business. In today’s modern world, we have a wealth of different communication and promotional tools at our disposal. With a bit of creativity, a lot of planning and a stroke of luck, you should be able to create a huge buzz around your brand with these mega marketing ideas.
First up, you need to consider something, as it may make or break the rest of your efforts. Is your brand tired? Does it really reflect who you are as a company? Could you communicate so much more with your audience with a completely different image? If your current brand just isn’t cutting it anymore, redo it. With a fresh new look, something that really says who you are and is joined up across all of your marketing channels; you can start to create a start with your business.
Isn’t is every brand’s dream to go viral online? The ones that care about the impact of their marketing efforts anyway. But going viral isn’t that easy. It’s not always that easy to understand what it is about a campaign that makes it shareable, but as a rule, it usually has to be engaging, funny, entertaining or educational – or all of the above. If you want to push your online presence, creating a viral-worthy video, GIF or tweet could be the trick.
Have A Loyalty Scheme
Customers love it when they feel valuable by a business. In life, trust and respect are never taken lightly. You should always aim to earn both from your customers. Having a loyalty scheme can do that. Whether you sell a product or offer a service, by allowing your customers to collect points to earn freebies when they shop, they will be more inclined to keep earning their rewards and give you their business. It’s also a great way for you to data capture and learn more about your customers’ shopping habits.
Hold A Flash Mob
If you want to go big, bold, brash and completely over the top, organize a flash mob. It doesn’t matter what product you make, or what service you offer; a flash mob is a great way to get attention, cause a stir, and get your name plastered all over social media. Whether you hire performers to dance through a city or act away in a scene for video, it could be just the fun and fearless marketing trick you’ve been looking for.
Reach Out To Bloggers
Right now, bloggers are the business. There are so many different online diarists ready to write about your product. So what are you waiting for? Tap into their audience. Whether you sell sneakers or offer an accounting service, you can get yourself key promotional credits why working with bloggers. And if you’re online, you’ve also got the SEO benefits to look forwards too. If you want to kill it with marketing, you need to start talking to bloggers today.
Host An Event
Sometimes, you have to do things that don’t always seem to have a direct link to sales to see a surge. Events aren’t something that everyone wants to hold, but they should. When you host a successful event, whether it’s a charity gala or shopping evening for your customers, not only are you promoting your brand, but you’re gaining valuable networking opportunities and have the option to gain valuable media coverage.
Marketing isn’t always about you projecting a message. Most of the time, it’s a conversation. In order to make sure that your business is on the right track, serving your customers needs and reaching its potential, you need to focus on your relationships. With customers, with suppliers, and with your wider audience – they all matter. That way, you can be sure to customize all of your marketing efforts, promote the right (and relevant) offers and gain valuable feedback too. Without strong relationships, you could be missing out on the knowledge of what your customers really want from your product or service.
Get A Stall
Businesses often focus all of their efforts on consumers – and if you operate business to consumer, that’s understandable. But, you could benefit from promoting at places like trade shows too. When your industry has an event, go to it. When your niche has a conference, attend it. And above all else, get a stall. With the kind of promotional collateral, you can get your hands on, like tote bags from this company, you can push your business name and product or service to another audience.
Become A Speaker
Your years in business have probably taught you a thing or two about what works and what doesn’t. And if they haven’t, they will. Then, you may find that you have a thing or two to say about what works and what doesn’t. So become a speaker. By speaking at events, you will be indirectly promoting your business and what you do, as well as raising your profile.
Focus On PR
So many people underestimate the power of PR. Yes, it can be a slow burner, but the PR efforts you’re making can connect with your online presence, your promotions, and your physical marketing efforts. When your name is in the media, when your products pop up in articles, when you’re featured here, there and everywhere, people start to take note.