Online stores are the fast growing section of startups. This probably doesn’t shock you. After all, the unbelievable boom rate of this field has occurred for one reason and one reason only; it has become easier than ever to build an ecommerce website. Not just any ecommerce website either, but beautiful, user-friendly and easy to navigate ecommerce websites. But that isn’t all. It has also become way easier to perform the other tasks associated with running an online business, such as automated marketing campaigns, email strategies and target social media campaigns.
Of course, none of this matters if you haven’t got a store that encourages your website traffic to buy your products. That is why we have come up with a few little extras you should consider adding to your website to boost your conversion rate and start reaping the reward of more sales. Don’t wait either, add these tips and tricks to your store right away:
Converting users into buyers is all about keeping customers happy and making their experience as smooth and encouraging as possible, and that is exactly why you need to allow your customers the ability to edit their completed order without any hassle. The ability to amend an incorrectly placed order for whatever reason should not be undervalued. Mistakes often happen on this front and allowing your customer to change their delivery address or change the size of an item will make their experience better and your operation more streamlined. Not to mention it will reduce the chances of customers canceling their order completely.
Nowadays, the chance for a customer to contact a company by live chat is not just expected, it is almost demanded. We live in an on-demand world and the chance to have questions answered immediately satisfies them while also improving your chances of them buying. That isn’t all though. If you install live chat to convert customers, you are able to use this as a tool to assist them during their experience and even suggest other items that can go along with the items currently in their basket, allowing you to increase your revenue with relative ease.
One of the best ways to ensure you don’t miss out on missed sales is to allow your customers to pre-order any items that are currently out of stock. To get the most out of this, it is well worth allowing them to pay up-front so that they are shipped to them the moment the next batch of stock comes in. This will ensure they don’t miss out. To encourage your customers to go down this route, we recommend you give them as much information as you can about when these items will be restocked, as this will give them confidence and answer their most pressing question. Another option available to you is to have a notify button, which will then contact your customers when the item has been restocked. If you go down this route, you will get to request their email and other details too and that will allow you to reach out to them again and encourage repeat purchase.
To help your business run that little bit more smoothly, we recommend you use a service that allows you to print invoices, labels and receipts with relative ease, thus reducing your time faffing around with the organizational side of things. One of the best apps on this front is the aptly named Order Printer. What makes this app so good is that it allows you to completely customize your documents, and tailor it to your needs. Less stress and a speedier process, both of which add to customer satisfaction, which leads to more purchases. Bingo.
One of the things that can drastically improve your conversion rates is giving your customers the chance to save what they have added to their cart and come back to it later. If nothing else, this improves the experience your customers will get, while it also encourages them to keep revisiting your site. Another thing you can do to maximize your chances of getting a sale allows them to save their cart and then revisit it from a different device. That way, should anything happen like their phone ran out of battery or they found your site while browsing on a friends phone, they will still be able to return to your store and find their cart exactly as they left it. Then it is just a matter of smiling, clicking the buy button and waiting for their product to be shipped.