As any successful entrepreneur will tell you, outsourcing at the right time for your business can help you in many different ways.
Outsourcing frees up your time to focus on more important tasks, brings in specialized expertise, and, in the long-term, is cheaper than hiring employees full-time. However, that’s not to say that outsourcing is entirely problem-free – far from it, in fact.
When you outsource to another business or individual, there are some critical questions you need to ask them – and yourself – if you want to enjoy a successful partnership. Get it right, and your business could flourish – get it wrong, however, and it could be an expensive mistake.
Do they have a first-class track record?
Experience is necessary, but results matter more. You need to see evidence of a compelling record in getting results from any potential partner before choosing them, and preferably in your industry. This is especially true if you are price-conscious or trying to work within a strict budget, as you will want your partner to hit the ground running straight away – you don’t want to have to pay for them to get up to speed with your industry first. You can get evidence of their work by looking for case studies or white papers on their website, and ask to chat with their previous customers. Don’t miss out on this important stage, as it will often tell you a lot about the company and could well determine if you can actually work together.
Do they understand your needs?
There are many potential partners out there, but the right one will be a company that adapts their service according to the needs of your business. Take your information technology setup as the perfect example. As IT experts palmtech.net point out, when it comes to technology systems, every business is different and requires unique solutions. You should avoid using any IT service that doesn’t acknowledge this and is happy to sell you a standard service exactly the same as they use for other clients. It’s the same for hiring SEO agencies, copywriters, and even accountants – always choose someone who is flexible enough to adapt their service to your business.
What is their strategy?
Never take on the first potential partner you come across. In an ideal world, you will have a decent list of companies in mind who you can whittle down to a top three. There needs to be a ‘hiring’ process, too, in which you should ask the service provider to come up with a strategy and plan of action. It doesn’t need to be too detailed – you can’t expect them to give away trade secrets, of course – but you should have a rough idea of how they are going to work. This should give you an insight into the creative solutions they have for your business, and then it’s just a case of weighing this up alongside their previous results.
Do you get on?
Finally, do you get on with the people you intend to hire? It’s more important than you might think. As newbreedmarketing.com point out, you are embarking on what could be a long and fruitful relationship, so there needs to be a high level of trust and respect there. Good luck!