Millennials — otherwise known as Generation Y — are the “go to” demographic for modern businesses. Youth is prized highly by companies who want to sell to the demographic with disposable income and impulse-buying tendencies.

 

Capturing this demographic’s attention is rather difficult though, especially if you’re from a different generation. With the attention of consumers more distracted than ever before, how can you zero your marketing in on this most elusive of generations?

 

Believability Over Slick Presentations

 

Millennials are a generation who put a lot of stock into authenticity, as discussed in this article: http://www.huffingtonpost.com/matthew-tyson/millennials-want-brands-t_b_9032718.html.  They are more ad-aware than any generation before them — so be as honest as you can possibly be when it comes to advertising your company. It doesn’t matter how slick you can make your ads; if they read as insincere, then millennials aren’t going to be interested. Don’t over-exaggerate claims of your product and service. Just keep it simple and honest, and you should be able to capture millennial attention.

 

Video Has Killed The Text-Ad Star

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Marketing

What’s your reason for becoming an entrepreneur?

I want the real reason and not some response about how you’re meant to be an entrepreneur.

You made the choice to become an entrepreneur because you wanted to pursue the opportunity of making a lot of money.

And there’s nothing wrong with that source of motivation.

I’d like to ask you, though, “what activities are you using to make money?”

This is a question that must be asked because if you aren’t making money as an entrepreneur, then you’re wasting your time.

The flow of money into your business is dependent on marketing and sales.

Therefore, you need to create an effective marketing strategy that efficiently converts prospects into customers.

You might be saying out loud as you read this, “that’s easier said than done!”

I’ll take that response of frustration as indication that you aren’t experiencing the sales you’d like to have.

There’s probably multiple reasons as to why your lack of sales is occurring, and I can go on at quite a length discussing those issues.

Instead, I want to focus on giving you a great solution to your sales woes.

Read More Are You Generating Quality Leads with Online Quizzes?

Online Business

Take a long, hard look at your business premises. How does it make you feel? How do you think it makes your staff members feel? What about your customers? It doesn’t matter how great your business is doing online or how many sales you’re making. If you have a shoddy business premises, it’s always going to hold you back in one way or another. Here are 5 incredible tips that your organization needs to improve your premises. Ignore them at your own peril!

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Small Business

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When you run your own store, you are always looking for ways that you can encourage people to buy your products and services. One of the most simple, but also the most effective ways that you can do this is with some strong store displays. Get the displays right and they can act as an extra member of the sales team that you don’t have to pay! Here are just a few of the top ways that you can make your store displays first-rate.

 

Don’t Build Single-Color Displays

 

The last thing that you want is to create displays that are dull and lifeless, so you should avoid making them too monochromatic. Two or three main colors is ideal. You want to have a background that allows your products to stand out. For example, red on a black background works nicely. And you also want to make sure that your display makes sense in terms of what products you choose to group together.

Read More 5 Ways to Turn Store Displays into Quick Sales

Sales

Expanding your ecommerce business is an exciting time. You’ve watched your baby grow from an idea into a fully fledged company that’s making sales. And now you’re at the point where your current model is too small to handle the amount of customers that you’re getting. It’s a great position to be in. Expansion brings all of the excitement of opening new locations, breaking into new markets and seeing a massive spike in profits. But it isn’t all fun and games. You’ll also have to deal with a million tiny details if the expansion is going to run smoothly. This is a quick guide to the nuts and bolts of business expansion.

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Online Business

It is a question a lot of young people ask themselves now, is it worth getting into debt for the price of an education which may, or may not, guarantee you a successful career? Or is it worth starting out at the bottom of the career ladder and working your way up, but without that piece of paper that says you are qualified? There are cases for both sides of the arguments, and let’s weigh up both options.

 

The Price Of An Education

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From a professional perspective, getting a formal education is definitely a way to get ahead of the game. If you are looking to break into a niche part of a business, it is almost necessary to have a suitable background where you are schooled in every aspect of business processes. By going to a university that has ties with specific industry sectors, this will prepare you better for your chosen career. However, most people go into an education without a fully formed idea of what they want to do with their lives nowadays. The price of an education is a major achievement in a professional sector if you know what you want to get out of it, but there is also the financial aspect! It is arguably more beneficial for people to go to college as a mature student because they will have a better idea of what they want out of their professional career. But on the other side of this coin, there is a sizeable amount of debt. Luckily, some organizations can help with this. From bursaries or grants, to debt consolidation resources like on consolidatestudent.loan, and so, combining this approach to education with a clear, defined idea of what sector you want to work in, a degree can be the ace in your deck.

Read More College Before Career, Or The Other Way Round?

Entrepreneurship

A business budget is vital for any business owner that wants to keep their costs under control. You need to be intimate with your cash flow and have a handle on where you can afford to spend your money. When you create a budget, there are some key areas you might want to concentrate on to ensure that you’re budgeting carefully. There are some costs that can easily get out of control if you don’t keep a close eye on them. Being proactive and finding ways you can save money and avoid spending too much will help you stay in charge when it comes to these areas.

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Read More Better Budgeting with These Essential Areas to Monitor

Finances