You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read More Developing Effective Marketing

Communication Competition Customer Relationships Entrepreneurship Marketing Small Business

As we all get underway in this new year and prepare for the long days ahead, I think it is important we recognize what it means to show up and show out. Many people are in the process of planning a big year and proclaiming to blow away the odds against them by succeeding at what they proclaim to transpire this year. The reality of the matter is that a huge percentage of people will succumb to the challenges that come with the territory of gaining success. Also a great deal of people will, excuse my language, bring a half ass performance and act clueless as to why they did not accomplish any significant milestones. Mind boggling, I know. If you are not willing to put in the necessary effort to succeed then why even waste time at all bringing forth mediocrity. Read More Come Correct or Don’t Come At All

Entrepreneurship Leadership Self-Improvement Small Business

It is the beginning of 2012 and everyone is making resolutions and proclaiming to make drastic changes in their lives in order to see a better year. It is an all too common occurrence that usually ends with the same results. Nothing changes and the cycle of denial continues to persist. Why is it so hard for people to maintain their resolutions instead of letting failure set in year after year? Read More Forget a Resolution! Get Focused

Entrepreneurship Leadership Self-Improvement Small Business

As 2011 can be defined as a year of ups and downs, 2012 is hoped to be a year of rebuilding. Many people’s hopes rest on 2012 being the year that begins the transition out of high unemployment and overwhelming debt towards new beginnings although that is seen as doubtful. The thing that I fear most about this hope is that people are waiting for things to change for the better rather than create their own opportunities for change. As I stated in previous writings times are shifting towards a more entrepreneurial mindset that enables innovative, forward thinking progression. This means many people must abandon the traditional structure of thinking and begin to embrace independent thinking outside of the structured thought of a dependent society. Read More How to Prepare for the Year 2012

Competition Economy Entrepreneurship Innovation Self-Improvement

As 2011 begins to become a year of the past, I would like to reflect upon Entrepreneurial Ambitions and what is to come in the year 2012. As stated in the About section, Entrepreneurial Ambitions is dedicated to educating individuals about entrepreneurship and how to develop business idea into existence. While writing and maintaining a blog can help to spread the word about Entrepreneurial Ambitions and its intended goals, I believe 2012 should be the year were actions are put into place. I would like to begin to interact with more entrepreneurs, business owners and individuals in order to understand their views of the marketplace and the business climate. As entrepreneurs we must communicate with one another so we can be aware of the problems and limitations that persist amongst one another. Also creating dialogue and interaction with one another helps to produce greater awareness of how to become more efficient in our pursuits and how to operate with precision focus. Read More Entrepreneurial Ambitions: The Vision

Education Entrepreneurship Innovation Leadership Self-Improvement Small Business

Life is nothing but one big game when you look at it in its entirety and peel back its many distractions. I say this because the same processes and interactions involved in video games or board games can be emulated in real life. In this game we call real life we all are playing on different levels, posses different experiences and skills to perform with and must strategize as best as possible to coexist with the environment we are placed within. Thinking in this game mentality helps to navigate  through the different complexities that life presents to you. Life and its various facets of interaction and attainment can lead many people into chaos and/or confusion, producing the diversity we see in people’s everyday lives. Read More Can You Survive the Game?

Competition Entrepreneurship Self-Improvement

The year 2008 proved a valuable lesson around the world; over expansion with minimum diversity is incredibly dangerous. Look at how over bloated corporations collapsed or came close to the brink of failure within the very dependent economic system. As things became so intertwined and tightly connected, the expectation of intensified productivity increased pressure to perform. With increased pressure to perform being a shared mindset, doing whatever needed to be done to see results became the standard behavior. This meant that individuals and organizations participated in illegal activities and unregulated tactics in order to support the pressure the bloated system presented. What this illustrates is that a huge interdependent economy creates inefficiency that spreads feverishly to those even unknown to its exceeding reach. Read More The New Economy: Small Niche Businesses

Economy Entrepreneurship Innovation Leadership Small Business