Marketing; online presence; SEO blah blah blah! Are you sick and tired of hearing these phrases? Do you just want to get on with your business without putting faith in technical jargon? Unfortunately, you can’t dismiss these terms out of hand if you want to be successful. Sorry to burst your bubble, but winning the marketing battle depends on an online presence because you won’t be triumphant if you don’t have one. With that in mind, here are the real reasons you’re failing to make your presence felt on the World Wide Web.
It almost feels as if there are more websites on the internet than anything else on the planet. Still, some firms don’t believe in a site and want to continue the old way. They work off word of mouth and don’t bother about SEO or search engine marketing. To a degree, they continue to have some success, yet they can’t compete with the big boys. Every business needs at least a page or two of info on the web if they are to garner any trust. Customers undergo extensive research before they make the smallest decision, which means they will bounce if you don’t comply.
Nearly as bad as having no website is having one that isn’t functional. Users don’t just check Google to see if you’re keeping up with the trends. No, they actually want to use the site as a tool to add to their experience. Any website that contains wrong information, broken links, and crappy content isn’t going to hit the brief. If this sounds like you, a specialist SEO company like Mass Appeal is probably in order. At the least, they will reconstruct your site so that it relates to a wider audience. If in doubt, always opt for a professional, especially if you’re a novice.
Doesn’t Link To Mobile
Gone are the days where people sat at desktop computers and surfed the web. Ah, what a simpler time. Sure it might have been simpler, but it no longer exists anymore. People like to use smartphones, tablets, and laptops to do their bidding these days. How does this affect your online presence? Well, your site and everything on it won’t translate if you don’t make the necessary tweaks. The upload speed will be slow, the pages won’t look right, and nothing will work. In the end, the users will bounce, and they won’t return.
Some businesses seem as if they care, but only do the bare minimum. The reason is simple: money. These firms think that they can’t afford the works, so they invest in the basics and leave the rest behind. Sure, an online presence can be expensive, but it’s money well spent. If you don’t believe that, you can cut costs with a little DIY. WordPress has plenty of free themes to create a website, and you can learn about SEO is no time.
It might only be digital, but your presence needs to dominate if you’re going to be successful.