In an age of modern design and minimalism, design is becoming more and more important. In fact, one of the major reasons why your business just isn’t growing is probably due to your lack of design and creativity. Be it your advertisements and slogans or the actual feel and look of your product, design is often misunderstood and, as a result, takes a backseat to functionality and practicality. As important as those two factors are, it’s not to say that design isn’t equally as important.
For instance, if you take a look at modern smartphones, designs are generally quite uniform among most manufacturers. They feature the same style of screen, there are rarely any hardware buttons, and the camera is usually on the back and it’s accompanied by a lower-resolution front camera. This is because the modern smartphone design is practical and functional. It doesn’t require anything extra to get it working, and it’s simple and clean.
So in order to stand apart from the competition, companies need to promote their phone in stylish ways in order to get the attention of consumers. While technical specifications can also win some new customers, it’s generally a lower chance than if you simply advertise your product in a “better” way than the competition. This is why manufacturers like Samsung and Apple are so dominant in the smartphone industry—because they’re able to pour millions into design and advertising. When you compare their latest flagship phones with a budget phone like the offerings from OnePlus, it makes you wonder why anyone would settle for an expensive Samsung phone when OnePlus offers the same or better technical specs for less.
Two keys to amazing design
Sadly, most companies can’t spend the same amount of money on advertising, design and marketing as those tech giants can, which is why it’s important to focus on what your company is personally able to produce.
One of the fundamentals of striking designs is to speak as loudly as possible with as little as you can. Minimalism is all about condensing your company’s mantra into the designs you use. There’s a common saying that a picture speaks a thousand words, and that’s never been more accurate when it comes to business. If you take a look at Yes Open Graphic Design, there are dozens of examples that showcase what minimalistic design can achieve.
Everything from the fonts to the colours and logos contains a message for the viewer. Light colours show something more soothing while darker colours are more intimate and occasionally louder than their counterparts. Inspiration is one of the key factors that can make or break a design, which is why it’s important to hire a designer that has a lot of experience and a large portfolio of past success.
Amazing design relies on innovation as well. Being able to stand out from a crowd of boring run-of-the-mill designs is how you set yourself apart. If you’re able to create a design that far exceeds anyone’s expectations, then you’re going to get a lot of views, clicks and interested clients—it’s all about generating attention.