Is yours a business that doesn’t believe in the power of your brand? If you are, you are already losing. The brand is what makes you unique, and individuality is what sells. With the right brand, the business can dream of wielding of power that is unimaginable to most firms. How do you think Nike, Coca-Cola, and Microsoft grew so big? It wasn’t only due to their product. They knew the power of their brand and how to market it to their advantage. If you’re only starting to understand, below are some tips that will help you catch up.