It’s still common for some business owners to misunderstand how and why a business’s reputation matters. When you don’t have that understanding, it’s impossible to manage your company’s reputation and how people see it. And that’s a problem. This guide will aim to help you get around this issue.


How Important is Reputation in Business?


So, how important is your company’s reputation? Don’t people just judge your business on the quality of the goods and services that you provide? Well, not quite. Your reputation can precede you. And once your company gets a bad reputation, it can be hard to shake off the perception that your business is weak or not good to its customers in some way. Clearly, that’s a problem. When you are no longer able to attract enough new customers, your business won’t be sustainable, and it might not be profitable for much longer either. If you then start losing existing customers too, you really will be in trouble.

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Ways to Manage Your Reputation

Read More Your Reputation: Why it Matters & How to Manage It

Small Business