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A lot of people seem to assume that constructions companies are all the same. That the only reason a client would pick one construction company over another is because that company just happened to be a bit closer to the client, or closer to the location of the planned project.

 

But this isn’t actually how things work in the construction industry. No two companies are the same, and many decisions about which construction company a client chooses to work with really have very little to do with location.

 

If you run a construction business, then you need to make sure your business actually stands out from the rest. The fact is that many people don’t see many differences between construction companies because a lot of these companies don’t put a lot of effort into standing out. Buck the trend with these tips.

Read More A Guide to Being Unique in Construction

Small Business

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When it comes to launching a business, a huge, huge amount of success comes down to who your business is. That may seem like an odd thing to say, but a business is a brand and you need to get that branding absolutely spot on if you want to have an edge over your competitors.

 

When we talk about a brand, what we are talking about is not just about what you evoke in your customers, but also the promise you are making to them. People will see an advert with your company logo on it and immediately think about what your products, the quality, the customer service, what they can expect and what ethos you uphold. It is what differentiates you from the rest of the crowd. It is about knowing who you are as a company, knowing who you want to be and knowing how people will perceive you.

 

Of course, defining your company’s brand isn’t easy. It is sort of like a little journey of self-discovery and this can be difficult and complex and time-consuming and, at times, a little uncomfortable. It is about knowing who you are and who you want to be. That’s why a great place to start is by imagining your company as a person.

Read More Clint Eastwood Or Audrey Hepburn: Giving Your Business A Persona

Small Business