Unless you have an incredibly niche product or a service nobody has ever heard of before, you’re likely to encounter fierce competition on your way to the top. Competition can be tough to handle, but it can also drive your business forward and encourage you and your team to work towards targets. If you’re a business owner, it’s essential that you know how to defeat your rivals and reach that top spot. Here are some tips to help you along the way.


Your USP

This is perhaps the most important part of your sales strategy, regardless of whether you’re selling a brand new product or you’re launching a business that specializes in providing services. It’s highly likely that you’ll be up against a number of other firms when it comes to attracting clients and generating sales. So, what makes you different and why should a customer choose you rather than your rival? Every business, no matter the type of size, should have a USP (unique selling proposition). This is what sets you apart. It could be anything from a unique feature on a product to a service that caters for the individual customer in a different way to those offered by competitors. When you’re in the early stages of establishing your business, think carefully about your USP, and how you can show it off in all its glory. If you’ve got a fantastic USP, you need to up-sell it wherever possible. Use examples that have worked in history to give you inspiration. Think about why you buy products from specific brands, for example.

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