In an age of modern design and minimalism, design is becoming more and more important. In fact, one of the major reasons why your business just isn’t growing is probably due to your lack of design and creativity. Be it your advertisements and slogans or the actual feel and look of your product, design is often misunderstood and, as a result, takes a backseat to functionality and practicality. As important as those two factors are, it’s not to say that design isn’t equally as important.

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For instance, if you take a look at modern smartphones, designs are generally quite uniform among most manufacturers. They feature the same style of screen, there are rarely any hardware buttons, and the camera is usually on the back and it’s accompanied by a lower-resolution front camera. This is because the modern smartphone design is practical and functional. It doesn’t require anything extra to get it working, and it’s simple and clean.

Read More How Striking Designs Can Make Your Business


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One of the interesting things about advertising is that it is effective partly in comparison to the effectiveness of your competitors’ campaigns. For instance, when tobacco companies were no longer allowed to advertise their products in the US, it was strangely immaterial. Whatever market share a certain company had at that particular time did not change all that much. It would no longer change based on its own marketing strategies or those of its rivals. Every tobacco company could now save immense amounts of money and not fall behind because they were not spending enough. Game theory posits that this was just good news for tobacco companies. Besides, the product that they sell is well known. No one today thinks that smoking is good for them so saying otherwise is not only disingenuous (and illegal), it would be ineffective. While each company would claim that they make the best product, each company makes broadly the exact same thing. No longer having to pay for advertising was therefore just a great way to save money.

Read More Three Innovative And Effective Ways To Advertise Your Business




If you have any sense, the first thing you will do regarding your marketing strategy is to hire an agency. The reasons are simple. Firstly, they are experts. Secondly, they have years of experience. And, thirdly, the best ones have a track record of getting results. They are so helpful to the cause that there doesn’t seem to be any cons until you work together. As soon as your relationship begins, you will notice a dynamic that is hard to manage. But, because you need their help, you have to manage it as effectively as possible.


Here are some helpful hints that will come in handy.

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