In an age of modern design and minimalism, design is becoming more and more important. In fact, one of the major reasons why your business just isn’t growing is probably due to your lack of design and creativity. Be it your advertisements and slogans or the actual feel and look of your product, design is often misunderstood and, as a result, takes a backseat to functionality and practicality. As important as those two factors are, it’s not to say that design isn’t equally as important.

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For instance, if you take a look at modern smartphones, designs are generally quite uniform among most manufacturers. They feature the same style of screen, there are rarely any hardware buttons, and the camera is usually on the back and it’s accompanied by a lower-resolution front camera. This is because the modern smartphone design is practical and functional. It doesn’t require anything extra to get it working, and it’s simple and clean.

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