Binary logic can’t be applied to everything. Input/output, yes & no, 1 & 0, all or nothing. There is a lot of freedom in a lot of avenues in life and in most instances there will be more choice than binary can provide. This happens when you’re in a normal role, but it doesn’t happen when you are in business. There will always be so much to consider in business. From how you brand your business, to how your build up your startup team. As a business owner or an entrepreneur starting out on the business journey, you’ve always got to be completely on your toes and always processing. With so much to analyze you can see why the business of startups are boom and bust. Not many ideas will make a successful business and less so if they are not well thought out. That being said – even a smart idea with good planning can succumb to the binaries of business reality.

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