A successful business is made of a multitude of elements. Naturally, there is no denying that maximizing the potential of trendy facilities and technology, such as utilizing the full potential of the digital technology for your business growth, but success doesn’t depend only on your ability to use the Internet. There has been a phase of denial in the business industry that has emerged shortly after the digital revolution during which it was believed that the Internet could take over professional expertise in the field. However, more and more companies are turning back to include niche experts, without letting go of their digital advantage. There is a consensus that successful companies are industry experts that rely on the knowledge and the experience of niche professionals. Expertise is built on tailored niche experience that digital technology can emphasize and support but never replace. But, while it’s easy to understand why highly technical and scientific roles need an expert, why do you need a niche industry professional for standard roles?