Blog Archives

Why Apple’s iPhone 5 Set a Sales Record

2 million pre-orders in 24 hours is what Apple recorded for the long-awaited arrival of its much-anticipated iPhone 5. That is double the amount of pre-order sales recorded last year for the iPhone 4. Insane right? During these trying economic times it speaks volumes about what can be accomplished with the right formula in your possession. Apple seems to have found the right formula when it comes to the products it provides and the messages of innovation that go hand in hand with their production. Apple’s two main attractions; the iPhone and iPad always seem to produce hyper anticipation but why is this so? Simply put they understand the needs and wants of their market? Read the rest of this entry

Is Your Business Team Kentucky Focused?

As most know The University of Kentucky has just won the NCAA National Men’s Basketball Championship. This was a team led by 3 freshmen and 2 sophomores, who all had great individual talent but performed with a team mindset. No one tried to outshine the other teammate but instead looked to assist one another fight towards the shared goal: a championship title. Their superstar Antony Davis never got arrogant and felt he deserved to be the only option and demand the ball every possession. Bench players did not get jealous and envious of the starters and corrupt the team flow. Everyone accepted their position and role in order to accomplish what all teams set out to do; become national champions. Read the rest of this entry

Developing Effective Marketing

You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read the rest of this entry

What Are Your Customers Saying?

As business owners, we sometimes seem to overlook the happenings within the environment around us. While trying to tune up our businesses, attract consumers to our businesses and oversee virtually every aspect of our businesses; things can become pretty chaotic and unorganized. We do as much as we can to make our businesses attractive and competitive but at the same time may be harming our businesses in the process. When moving and thinking so frantically and fast-paced, are our customers truly showed the attention they deserve? What exactly are your customers saying about your business? Read the rest of this entry

Effective Communication: Part I

What does it mean to communicate effectively? Is talking and listening not the correct basis for communicating? The breakdown in what constitutes effective communication has been the direct cause of many business failures and is a huge cause of our ongoing economic struggles. Communicating effectively means to thoroughly understand a person or groups point of views and developing a means to produce their needs and wants in a mutually beneficial agreement. Read the rest of this entry

Your Marketing Approach

You say your products and services are vast superior to your competitors. You say you are the answer to the problems within your marketplace. You say you should be receiving a flood of business but this is not the case. You seem to be stuck in a frustrating state of both confidence and doubtfulness. As an entrepreneur myself, trust that I share your same sentiments and pain. What needs to be examined thoroughly is your approach towards the marketplace and how effective or ineffective the nature of your marketing approach is. Read the rest of this entry

Black America

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Black America is in turmoil when compared to almost every other race within the United States. Besides the Native Americans we are the most impoverished group of people and have the lowest opportunity to achieve success within the United States. I know there are more poor whites than poor blacks but I’m speaking in comparative terms of other races. The image of us is skewed to project a horrible, negative perception about us amongst people across the world and we seem to embrace these perceptions and stereotypes by perpetuating them. Read the rest of this entry

Leadership Part I

This is a very important topic to me because I have been on both ends with the issue. As an employee I have witnessed the failures incurred from lacking leadership. As a business owner myself, I am enduring the hardships that come with being an inexperienced leader. The position of a leader is a hard role to fill but one that should be undertaken with great appreciation and awareness. Read the rest of this entry

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