Blog Archives

Why Apple’s iPhone 5 Set a Sales Record

2 million pre-orders in 24 hours is what Apple recorded for the long-awaited arrival of its much-anticipated iPhone 5. That is double the amount of pre-order sales recorded last year for the iPhone 4. Insane right? During these trying economic times it speaks volumes about what can be accomplished with the right formula in your possession. Apple seems to have found the right formula when it comes to the products it provides and the messages of innovation that go hand in hand with their production. Apple’s two main attractions; the iPhone and iPad always seem to produce hyper anticipation but why is this so? Simply put they understand the needs and wants of their market? Read the rest of this entry

Is Your Business Team Kentucky Focused?

As most know The University of Kentucky has just won the NCAA National Men’s Basketball Championship. This was a team led by 3 freshmen and 2 sophomores, who all had great individual talent but performed with a team mindset. No one tried to outshine the other teammate but instead looked to assist one another fight towards the shared goal: a championship title. Their superstar Antony Davis never got arrogant and felt he deserved to be the only option and demand the ball every possession. Bench players did not get jealous and envious of the starters and corrupt the team flow. Everyone accepted their position and role in order to accomplish what all teams set out to do; become national champions. Read the rest of this entry

Developing Effective Marketing

You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read the rest of this entry

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