Updating Your Marketing Strategy

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Expanding your business is about selling more products or services, having more clients, or branching out into new products or services. To do that you need to improve your marketing strategy. Marketing teams are a vital part of the business. They present your company to the world and can increase or decrease the amount of business you get. Therefore they directly affect our profits and your ability to expand successfully.

 

A successful marketing strategy will involve all aspects of technology and media. It’s not about cold-calling potential consumers anymore. A smarter and more sophisticated approach is to start a blog on your website. You want the content to appeal to the type of customers that you have. So, if you run a furniture business, for instance, have some posts about how to decorate in a modernist style. Creating content on your site is a great way to increase traffic. Obviously the more traffic the more chance there is of a purchase. Social media is another way to get a short succinct message out to a huge audience. You could even make corporate videos. Do to any of this kind of marketing you’ll need to hire specialist. If you’re a fortune 500 company find out more about Crews Control. This company can sort out all the ins and outs of a corporate video for you. If you’re a smaller company or a start-up, consider getting a social media savvy graduate or a copywriter on board.

Read More Expanding Your Business: The Basics

Small Business

attention
Do you ever feel like you and your business are being overlooked in the marketplace? You know you have the best products and service but you just can’t seem to garner the attention you know you deserve. You notice that people who are not as skilled as you have a never-ending flow of customers and you are barely making ends meet. “What am I doing wrong?” you ask yourself. Read More Excuse Me. Can I Have Your Attention Please?

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al vs nd

Alabama had a pretty large margin of winning based on early predictions prior to their National Championship Game. The “Fighting Irish” of Notre Dame though wanted to prove they had a fighting chance against their heavily favored opponent. In the end they failed miserably and the outcome further proved Alabama’s dominance. How did Notre Dame allow such a crushing defeat, when they wanted so bad to prove they were no overly matched underdog and up for the challenge? Read More Succumbing to the Challenge: Are You Notre Dame vs. Alabama

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Lately I have been noticing that some opposing players within what I call the thought leaders of the entrepreneurial community have been stifling others that they view as competitors. I say this because it seems like they do not like others sharing their own knowledge and information to what they view as “their audience”. Instead of letting the audience hear ideas and produce conversation from varying perspectives, they block out anyone promoting theories opposing their own. Maybe they fear those they view as considerable competition, maybe they want the audience to focus only on what they have to offer; whatever the reason it pushes me to want to strategically outwit them at their game of checkers by playing a masterful game of chess. Read More Competition is Fierce

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