Blog Archives

Excuse Me. Can I Have Your Attention Please?

attention
Do you ever feel like you and your business are being overlooked in the marketplace? You know you have the best products and service but you just can’t seem to garner the attention you know you deserve. You notice that people who are not as skilled as you have a never-ending flow of customers and you are barely making ends meet. “What am I doing wrong?” you ask yourself. Read the rest of this entry

Succumbing to the Challenge: Are You Notre Dame vs. Alabama

al vs nd

Alabama had a pretty large margin of winning based on early predictions prior to their National Championship Game. The “Fighting Irish” of Notre Dame though wanted to prove they had a fighting chance against their heavily favored opponent. In the end they failed miserably and the outcome further proved Alabama’s dominance. How did Notre Dame allow such a crushing defeat, when they wanted so bad to prove they were no overly matched underdog and up for the challenge? Read the rest of this entry

Competition is Fierce

Lately I have been noticing that some opposing players within what I call the thought leaders of the entrepreneurial community have been stifling others that they view as competitors. I say this because it seems like they do not like others sharing their own knowledge and information to what they view as “their audience”. Instead of letting the audience hear ideas and produce conversation from varying perspectives, they block out anyone promoting theories opposing their own. Maybe they fear those they view as considerable competition, maybe they want the audience to focus only on what they have to offer; whatever the reason it pushes me to want to strategically outwit them at their game of checkers by playing a masterful game of chess. Read the rest of this entry

Marketplace Warzone

The picture that is being illustrated throughout the world is that the U.S. economy is in a stagnant position preventing reasonable job creation. There are newly surfaced heightened fears that predict we as a nation are headed towards a period of low productivity and constricted cash circulation. With businesses and households already in a defensive mode this creates greater harm in the ongoing recovery efforts towards stabilization. This also makes the marketplace much more competitive and fiercer in regards to consumer attainment and retention. Read the rest of this entry

Your Marketing Approach

Marketing-Strategy

You say your products and servicesĀ are vast superior to your competitors. You say you are the answer to the problems within your marketplace. You say you should be receiving a flood of business but this is not the case. You seem to be stuck in a frustrating state of both confidence and doubtfulness. As an entrepreneur myself, trust that I share your same sentiments and pain. What needs to be examined thoroughly is your approach towards the marketplace and how effective or ineffective the nature of your marketing approach is. Read the rest of this entry

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