Do you ever feel like you and your business are being overlooked in the marketplace? You know you have the best products and service but you just can’t seem to garner the attention you know you deserve. You notice that people who are not as skilled as you have a never-ending flow of customers and you are barely making ends meet. “What am I doing wrong?” you ask yourself. Read More Excuse Me. Can I Have Your Attention Please?
The marketplace in which many businesses operate within has become fiercely competitive due to the decreased consumption patterns of consumers. As consumers become more hesitant about how their money is spent businesses likewise mimic the same behavioral patterns. The problem with this though is that businesses cannot operate in this manner because it does not resonate well with consumers. As a business you operate in order to make a profit; consumers consume in order to satisfy specific needs and wants. If consumers feel that they are being given low quality products and services they transition their consuming patterns elsewhere. Businesses on the other hand cannot just reposition their consumer base instantly without suffering numerous setbacks which can be very costly. This means that businesses must truly create value for their consumers especially during these challenging times in order to remain competitive amongst the varying options competitors present to consumers. Read More Creating Value For Your Consumers
Lately I have been noticing that some opposing players within what I call the thought leaders of the entrepreneurial community have been stifling others that they view as competitors. I say this because it seems like they do not like others sharing their own knowledge and information to what they view as “their audience”. Instead of letting the audience hear ideas and produce conversation from varying perspectives, they block out anyone promoting theories opposing their own. Maybe they fear those they view as considerable competition, maybe they want the audience to focus only on what they have to offer; whatever the reason it pushes me to want to strategically outwit them at their game of checkers by playing a masterful game of chess. Read More Competition is Fierce