Blog Archives

Creating Value For Your Consumers

value

The marketplace in which many businesses operate within has become fiercely competitive due to the decreased consumption patterns of consumers. As consumers become more hesitant about how their money is spent businesses likewise mimic the same behavioral patterns. The problem with this though is that businesses cannot operate in this manner because it does not resonate well with consumers. As a business you operate in order to make a profit; consumers consume in order to satisfy specific needs and wants. If consumers feel that they are being given low quality products and services they transition their consuming patterns elsewhere. Businesses on the other hand cannot just reposition their consumer base instantly without suffering numerous setbacks which can be very costly. This means that businesses must truly create value for their consumers especially during these challenging times in order to remain competitive amongst the varying options competitors present to consumers. Read the rest of this entry

Why You Do Not Want a NFL Ref Lockout Situation

To put it plain and simple the replacement refs covering the NFL games are pretty much horrific, a complete embarrassment to the organization. Currently the NFL is in a lockout situation with the veteran refs who have years of experience covering NFL games and also have years of knowledge when it comes to rules and game play. The refs in place have no such experience or knowledge and it really shows when you are forced to watch these horribly called games. It is as if every week it gets worse and worse, leaving you puzzled in amazement as to how this debacle can continue to go on. Blatant calls that any fan can make seem to be blind to these replacements and this is even with them having the luxury of replay review. It seems like the refs want to outdo themselves on how much more inefficient and dumbfounded they can become. The whole occurring fiasco is a major distraction for the NFL and just continuous to further piss off fans, players and coaches. Read the rest of this entry

Why Apple’s iPhone 5 Set a Sales Record

2 million pre-orders in 24 hours is what Apple recorded for the long-awaited arrival of its much-anticipated iPhone 5. That is double the amount of pre-order sales recorded last year for the iPhone 4. Insane right? During these trying economic times it speaks volumes about what can be accomplished with the right formula in your possession. Apple seems to have found the right formula when it comes to the products it provides and the messages of innovation that go hand in hand with their production. Apple’s two main attractions; the iPhone and iPad always seem to produce hyper anticipation but why is this so? Simply put they understand the needs and wants of their market? Read the rest of this entry

Lessons Learned from The Godfather

If I have not mentioned it before; gangster crime films and series provide some of the best entertainment and education for me. The strategic planning and business savvy these stories depict demonstrate the complexity of human nature and the lengths people go to in order to be well off in this tough competitive world. About 2 weeks ago it was the 40th anniversary of The Godfathers creation so the film saga was being shown throughout the week. While watching the films I begin to really see the entrepreneurial and the business mindset that was an important aspect within the film’s storyline. Even though the film saga revolves around crime the business element speaks loudly and illustrates that entrepreneurship was an integral part of the Corleone crime empire. Read the rest of this entry

Great Promotion, Failure to Deliver.

Have you ever been seduced by great advertisement or a charming salesman only to be rewarded with low quality products and poor service. Most of us have and it is not a good feeling. In fact it tends to make us angry and frustrated because our emotions were played with and our money was wasted on crap. Many businesses perpetuate this problem by talking up a good game to get people in the door and fail miserably once a business relationship has been established. This is an issue that happens repeatedly and in turn creates very wary consumers who become fragile to the business experience. Once you have fragile consumers any problem no matter how minute can lead to a lot of frustration and cause for unwanted headaches. Read the rest of this entry

Your Hustle Game is Weak!!!

As I mentioned in an earlier post, entrepreneurship consist of mastering the art of the hustle. Many people say they are on their hustle and grind but it is nothing but big talk. A true hustle speaks for itself and does not have to be verified through elaborate talk that aims to embellish your self-proclaimed persona. Hustling is not meant for everyone because it demands an intense focus and requires you to perform on a high level consistently. Many people hate working hard for 30 minutes so imagine working hard for days that turn into years. Can you do that? Are you willing to do that? Read the rest of this entry

You Call That Customer Service? Really???

This week I had the displeasure of witnessing a business owner have a full-blown argument with a client. The client was upset because the business did not follow procedure from previous years and voiced their opinion about the following occurrence. The client also mentioned their personal situation and how the business did not correctly satisfy their issue brought in to be solved. The business owner in turn became frustrated when the client would not accept their reply and injected strongly with their own personal situation and basically dismissed the client’s feelings. The client reacted angrily and could not believe after years of being a loyal customer they were being treated so coldly and as if their situation meant nothing to the business owner. Even as the employees of the business tried to apologize for the owner’s actions it was clear that the damage was already seriously done. Read the rest of this entry

Developing Effective Marketing

You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read the rest of this entry

What Are Your Customers Saying?

As business owners, we sometimes seem to overlook the happenings within the environment around us. While trying to tune up our businesses, attract consumers to our businesses and oversee virtually every aspect of our businesses; things can become pretty chaotic and unorganized. We do as much as we can to make our businesses attractive and competitive but at the same time may be harming our businesses in the process. When moving and thinking so frantically and fast-paced, are our customers truly showed the attention they deserve? What exactly are your customers saying about your business? Read the rest of this entry

Your Marketing Approach

You say your products and services are vast superior to your competitors. You say you are the answer to the problems within your marketplace. You say you should be receiving a flood of business but this is not the case. You seem to be stuck in a frustrating state of both confidence and doubtfulness. As an entrepreneur myself, trust that I share your same sentiments and pain. What needs to be examined thoroughly is your approach towards the marketplace and how effective or ineffective the nature of your marketing approach is. Read the rest of this entry

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