If I have not mentioned it before; gangster crime films and series provide some of the best entertainment and education for me. The strategic planning and business savvy these stories depict demonstrate the complexity of human nature and the lengths people go to in order to be well off in this tough competitive world. About 2 weeks ago it was the 40th anniversary of The Godfathers creation so the film saga was being shown throughout the week. While watching the films I begin to really see the entrepreneurial and the business mindset that was an important aspect within the film’s storyline. Even though the film saga revolves around crime the business element speaks loudly and illustrates that entrepreneurship was an integral part of the Corleone crime empire. Read More Lessons Learned from The Godfather
Have you ever been seduced by great advertisement or a charming salesman only to be rewarded with low quality products and poor service. Most of us have and it is not a good feeling. In fact it tends to make us angry and frustrated because our emotions were played with and our money was wasted on crap. Many businesses perpetuate this problem by talking up a good game to get people in the door and fail miserably once a business relationship has been established. This is an issue that happens repeatedly and in turn creates very wary consumers who become fragile to the business experience. Once you have fragile consumers any problem no matter how minute can lead to a lot of frustration and cause for unwanted headaches. Read More Great Promotion, Failure to Deliver.
This week I had the displeasure of witnessing a business owner have a full-blown argument with a client. The client was upset because the business did not follow procedure from previous years and voiced their opinion about the following occurrence. The client also mentioned their personal situation and how the business did not correctly satisfy their issue brought in to be solved. The business owner in turn became frustrated when the client would not accept their reply and injected strongly with their own personal situation and basically dismissed the client’s feelings. The client reacted angrily and could not believe after years of being a loyal customer they were being treated so coldly and as if their situation meant nothing to the business owner. Even as the employees of the business tried to apologize for the owner’s actions it was clear that the damage was already seriously done. Read More You Call That Customer Service? Really???
You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read More Developing Effective Marketing
It is already tough enough putting in the work to become an entrepreneur; it is even tougher capturing the attention of your target market. With so many impeding factors such as competition, technology and finances; it is very difficult to be prominently positioned in the consumers’ minds. There is so much information that can be instantly gathered and so many competitors in every direction, which makes it difficult to gain a firm grasp on the marketplace. In order to gain attention and standout, you have to embrace the needs of the consumers and make them feel valued. You have to make business an enlightening experience, yes difficult but can be achieved with the right ingredients. Read More Captivating Your Audience