value

The marketplace in which many businesses operate within has become fiercely competitive due to the decreased consumption patterns of consumers. As consumers become more hesitant about how their money is spent businesses likewise mimic the same behavioral patterns. The problem with this though is that businesses cannot operate in this manner because it does not resonate well with consumers. As a business you operate in order to make a profit; consumers consume in order to satisfy specific needs and wants. If consumers feel that they are being given low quality products and services they transition their consuming patterns elsewhere. Businesses on the other hand cannot just reposition their consumer base instantly without suffering numerous setbacks which can be very costly. This means that businesses must truly create value for their consumers especially during these challenging times in order to remain competitive amongst the varying options competitors present to consumers. Read More Creating Value For Your Consumers

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2 million pre-orders in 24 hours is what Apple recorded for the long-awaited arrival of its much-anticipated iPhone 5. That is double the amount of pre-order sales recorded last year for the iPhone 4. Insane right? During these trying economic times it speaks volumes about what can be accomplished with the right formula in your possession. Apple seems to have found the right formula when it comes to the products it provides and the messages of innovation that go hand in hand with their production. Apple’s two main attractions; the iPhone and iPad always seem to produce hyper anticipation but why is this so? Simply put they understand the needs and wants of their market? Read More Why Apple’s iPhone 5 Set a Sales Record

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As most know The University of Kentucky has just won the NCAA National Men’s Basketball Championship. This was a team led by 3 freshmen and 2 sophomores, who all had great individual talent but performed with a team mindset. No one tried to outshine the other teammate but instead looked to assist one another fight towards the shared goal: a championship title. Their superstar Antony Davis never got arrogant and felt he deserved to be the only option and demand the ball every possession. Bench players did not get jealous and envious of the starters and corrupt the team flow. Everyone accepted their position and role in order to accomplish what all teams set out to do; become national champions. Read More Is Your Business Team Kentucky Focused?

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As I mentioned in an earlier post, entrepreneurship consist of mastering the art of the hustle. Many people say they are on their hustle and grind but it is nothing but big talk. A true hustle speaks for itself and does not have to be verified through elaborate talk that aims to embellish your self-proclaimed persona. Hustling is not meant for everyone because it demands an intense focus and requires you to perform on a high level consistently. Many people hate working hard for 30 minutes so imagine working hard for days that turn into years. Can you do that? Are you willing to do that? Read More Your Hustle Game is Weak!!!

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You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read More Developing Effective Marketing

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About a month ago I gave an analysis on how not using effective communication can wreak havoc on a misinformed public. The deep setbacks due to neglecting the correct communication channels can lead to immense misery and plague the initiatives designed to progress forward. We all should be familiar with the negative effects unsuccessful communication can produce by just looking around at our present economic and political environment. Things are a mess and are only worsening due to ineffective communication and stubborn actions that affect the global landscape not just our nation. While I have already covered the negative impacts of not communicating effectively, I will detail the steps on how to produce effective communication that leads to positive results. Read More Effective Communication Part II

Communication Entrepreneurship Leadership Management

About 9 months ago I introduced my opinion on what true leadership should look like. While brief it illustrated the key elements of how a leader should lead an organization to positive outcomes. As the economy and marketplace remains underperforming and unstable, effective leadership is greatly needed in these challenging times. Let’s further examine the qualities that enable an individual in charge to lead become an effective leader. Read More Leadership Part II

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