The brand of the business is essential to its success. It’s the story that goes along with the products and services, that makes your customers really want them. Branding is a multi-pronged strategy, too. It’s about marketing, about your website, about the PR opportunities you take advantage of. But sometimes it’s also about making an appearance in the flesh. Whether it’s in your offices or out in the world. It’s time to look at three opportunities to make a real appearance in the world that should fit more often into your branding calendar.
Open up the doors
It’s not so much an event, but letting clients and partners into your offices more often can do a great deal for you. It’s true that when having first meetings with clients, you should choose a location that’s more convenient for them. But when you’re in an on-going professional relationship with someone, sometimes it’s good to offer a little proof that you are the well-honed outfit you claim to be. Welcoming guests into the workplace also allows you more opportunities to demonstrate some hospitality and show off the team and the positive work environment they share. You can leave existing clients with the kind of impression that cements them into long-term brand loyalists.