The brand of the business is essential to its success. It’s the story that goes along with the products and services, that makes your customers really want them. Branding is a multi-pronged strategy, too. It’s about marketing, about your website, about the PR opportunities you take advantage of. But sometimes it’s also about making an appearance in the flesh. Whether it’s in your offices or out in the world. It’s time to look at three opportunities to make a real appearance in the world that should fit more often into your branding calendar.

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Open up the doors

It’s not so much an event, but letting clients and partners into your offices more often can do a great deal for you. It’s true that when having first meetings with clients, you should choose a location that’s more convenient for them. But when you’re in an on-going professional relationship with someone, sometimes it’s good to offer a little proof that you are the well-honed outfit you claim to be. Welcoming guests into the workplace also allows you more opportunities to demonstrate some hospitality and show off the team and the positive work environment they share. You can leave existing clients with the kind of impression that cements them into long-term brand loyalists.

Read More Ads Aren’t Enough: Make A Show Of The Business

Branding

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When it comes to launching a business, a huge, huge amount of success comes down to who your business is. That may seem like an odd thing to say, but a business is a brand and you need to get that branding absolutely spot on if you want to have an edge over your competitors.

 

When we talk about a brand, what we are talking about is not just about what you evoke in your customers, but also the promise you are making to them. People will see an advert with your company logo on it and immediately think about what your products, the quality, the customer service, what they can expect and what ethos you uphold. It is what differentiates you from the rest of the crowd. It is about knowing who you are as a company, knowing who you want to be and knowing how people will perceive you.

 

Of course, defining your company’s brand isn’t easy. It is sort of like a little journey of self-discovery and this can be difficult and complex and time-consuming and, at times, a little uncomfortable. It is about knowing who you are and who you want to be. That’s why a great place to start is by imagining your company as a person.

Read More Clint Eastwood Or Audrey Hepburn: Giving Your Business A Persona

Small Business