The brand of the business is essential to its success. It’s the story that goes along with the products and services, that makes your customers really want them. Branding is a multi-pronged strategy, too. It’s about marketing, about your website, about the PR opportunities you take advantage of. But sometimes it’s also about making an appearance in the flesh. Whether it’s in your offices or out in the world. It’s time to look at three opportunities to make a real appearance in the world that should fit more often into your branding calendar.

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Open up the doors

It’s not so much an event, but letting clients and partners into your offices more often can do a great deal for you. It’s true that when having first meetings with clients, you should choose a location that’s more convenient for them. But when you’re in an on-going professional relationship with someone, sometimes it’s good to offer a little proof that you are the well-honed outfit you claim to be. Welcoming guests into the workplace also allows you more opportunities to demonstrate some hospitality and show off the team and the positive work environment they share. You can leave existing clients with the kind of impression that cements them into long-term brand loyalists.

Read More Ads Aren’t Enough: Make A Show Of The Business

Branding

Growing a business isn’t easy. There are so many different factors that can change the outcome of your business, and the results can vary from company to company or industry to industry. However, there are some essential components to business growth that every business owner needs to understand before they make any plans to grow their company. Here are four essential pillars that every business owner should be building in their company.

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Nurturing Talent

 

Your employees play a big role in your company, and without them, your business can suffer. However, having simple employees that do basic jobs isn’t enough for your business to grow. In most cases, you need to nurture or recruit talent in order to truly grow your business. Getting a business logo designed by someone in your IT department will be completely different to getting one commissioned from a renowned artist. Furthermore, a software programmer that only understands basic things won’t create stunning mobile applications like a seasoned veteran would. Train your employees, teach them new things, and nurture them as employees that you can trust with your business.

Read More 4 Essential Pillars of Business Growth

Small Business

There’s nothing worse than being an entrepreneur who has been in business for 10 years and you’re still struggling like a new business owner.

Your business has not grown but your debt and stress have significantly grown!

You operate a business that has no marketing or sales strategies, no financial goals being worked towards, and no market identity.

Your terrible operational approach leads to inconsistent sales, near empty personal and business bank accounts, and no customer loyalty.

It’s an agonizing feeling to be an entrepreneur in this position.

You’re very miserable being an entrepreneur.

It’s not the sure path towards wealth that you once thought it would be.

You’re very close to giving up your entrepreneurial pursuits to become an employee again.

The only thing that will stop you from giving up entrepreneurship is if your business experienced growth in the next 60 days.

How can this possibly happen though,  if you have been struggling as an entrepreneur for years?

Luckily, this feat isn’t impossible.

It’s actually quite achievable if you’re committed to working both hard and smart.

This distinction has to be made because you can work hard and never produce any results.

Working hard without an effective strategy only leads to you being frustrated by stagnation.

Working smart + hard leads to massive results being produced.

Massive results are how you grow your business quickly!

Now you need to learn how to go from little to no results to massive results.

This is done through a combination of effective actions.

Effective actions are focused on wasting as little time as possible to produce results quickly.

Struggling entrepreneurs have a problem with wasting time.

Their time is either wasted procrastinating or by doing a lot of something that leads to absolutely nothing.

You can’t do either of these things and expect to succeed.

Your business’s growth requires a strong strategy backed by bold actions.

Bold actions mean that you intend to accomplish your goals as soon as possible without hesitation.

The 5 actions listed in this blog post will help you move boldly and swiftly towards growth.

If you’re ready for growth, let’s dig into the 5 strategies listed.

Read More 5 Effective Strategies to Grow Your Business

Small Business