Going into business we mistakenly want to be all things to all people. That is a big NO!!! Let me repeat that again… NO!!! Being all things to all people means you are not focused on your business, you are merely chasing a dollar. Yes, we are in business to make money (exponentially) but all money is not good. That means chasing any given dollar that presents itself denies you the ability to maximize the dollar that can potentially be repeatable business. Read More What is Your Niche?