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In the initial phases of any business, your main focus will be on capturing the attention of potential customers. You will seek new sales, new opportunities, new ways to market to people to increase your turnover. You’re right at the beginning of your business journey so, of course, you’re going to want to bring in new business to allow you to hit the ground running and provide vital funds to allow you to expand.

 

There will rarely be a point when a business thinks to itself: “okay, that’s enough new customers now”. Having too much business is one of the perfect dreams of most entrepreneurs, so for most people, new business coming in is always going to be a sign of a healthy, thriving enterprise. However, there will be a point in the life of your business where you turn your attention not just to finding new customers, but to retaining the ones you already have.

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