There are many different motives for starting a business. However, every entrepreneur shares one goal: to make money.
Without generating revenue, the entire venture will inevitably crash and burn. For most companies, the bulk of those profits will come from selling unique products that strike a chord with the clients. Nevertheless, it would be foolish to think that this is the only potential source of takings. Learning to appreciate those alternative sources could be the key factor that separates your venture from the crowd.