At least half of the work of entrepreneurs is to battle against distractions, both those that are generated by other people and those generated by themselves. Distractions can throw you off target and mean that you never end up reaching your goals.

 

One of the main issues for entrepreneurs is the constant temptation to diversify and focus on multiple areas at once. It seems like the logical thing to do, but removing your focus from your core product can end up costing you in the long term.

 

The problem for businesses is that few of them are known for multiple things. Tesco might offer pet insurance, but it’s known for being a grocery store first and foremost.

 

Here are some of the reasons why you should focus on building just one product.

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