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You might have heard the old adage ‘no publicity is bad publicity.’ This is true if you’re trying to achieve fame at all costs, but it’s not true if you’re trying to successfully promote a business. So then, how do you do it? By launching expensive marketing campaigns in a conventional way and hoping that improves your exposure?

 

Or can you do a lot better than that? Is it worth going back to the drawing board and seeing how you could intelligently apply a relevant marketing campaign that will not only draw eyes but keep them?

 

You’re absolutely correct it is. In the digital, every-connected age, consumers are now more than ever aware of being marketed to. They’re used to seeing an advertisement barrage on every web page they visit. It’s why browser adblockers are so popular. People are used to skipping the 5 second mandatory YouTube advertisement.

Read More Get Yourself Seen! Organically Exposing Your Business

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All hail pay-per-click marketing! Hooray! When PPC first arrived on the scene, businesses thought their marketing problems would be solved. However, after a while, they realized it wasn’t the answer to their prayers. It’s not that PPC isn’t effective – it is if used correctly. It’s that companies thought they had a sure-fire way of making their marketing dollars count.

 

The truth is there isn’t a strategy in the industry which doesn’t need tweaking and adjusting to boost success. If you’ve picked pay-per-click as your poison of choice, there’s no reason to worry. Instead, you should take a look at the following as they will transform your campaign.

Read More Click Here: Tips That Will Boost Your PPC Campaign

Marketing