The small things in life, and in business, aren’t actually that small. In fact, it is these tiny little things, the things we may consider to be minutiae, that often hold the most sway over our chances of success. Worry about the small things and the big things will take care of themselves, that’s how the saying goes right. Of course, if that isn’t enough to peak your interest, Steve Jobs believed that success was in the detail, and he was what we could call quite successful.
You see, all too often we get worked up about the bigger things that affect our business, and our hopes, even though we usually tend to have very little or even no influence over these things. That’s where the little things come in, because these are the things we do influence and control, and these are the things that your customer’s notice when they do business with you. For example, there is nothing you can do about a competitor setting up shop across the street, but your offering better.