The marketplace in which many businesses operate within has become fiercely competitive due to the decreased consumption patterns of consumers. As consumers become more hesitant about how their money is spent businesses likewise mimic the same behavioral patterns. The problem with this though is that businesses cannot operate in this manner because it does not resonate well with consumers. As a business you operate in order to make a profit; consumers consume in order to satisfy specific needs and wants. If consumers feel that they are being given low quality products and services they transition their consuming patterns elsewhere. Businesses on the other hand cannot just reposition their consumer base instantly without suffering numerous setbacks which can be very costly. This means that businesses must truly create value for their consumers especially during these challenging times in order to remain competitive amongst the varying options competitors present to consumers. Read More Creating Value For Your Consumers
2 million pre-orders in 24 hours is what Apple recorded for the long-awaited arrival of its much-anticipated iPhone 5. That is double the amount of pre-order sales recorded last year for the iPhone 4. Insane right? During these trying economic times it speaks volumes about what can be accomplished with the right formula in your possession. Apple seems to have found the right formula when it comes to the products it provides and the messages of innovation that go hand in hand with their production. Apple’s two main attractions; the iPhone and iPad always seem to produce hyper anticipation but why is this so? Simply put they understand the needs and wants of their market? Read More Why Apple’s iPhone 5 Set a Sales Record
Being known as an expert and recognized for your ability to work efficiently in your particular field of trade no matter what challenges are presented is a highly sought after attribute. Having expertise status means that you are capable of performing better than your competitors and are vastly skilled at ensuring no problem goes unresolved. The acclaim that comes with such recognition has many people wildly proclaiming to be experts on various topics in order to gain a steady following which subsequently can lead to financial success. This growing claim of experts though has led many to become skeptical of all these so-called experts, who know nothing more than what the average person does. Lies and deception can only go so far and in the end bring more lose than gain. Read More Becoming a True Expert
As I mentioned in an earlier post, entrepreneurship consist of mastering the art of the hustle. Many people say they are on their hustle and grind but it is nothing but big talk. A true hustle speaks for itself and does not have to be verified through elaborate talk that aims to embellish your self-proclaimed persona. Hustling is not meant for everyone because it demands an intense focus and requires you to perform on a high level consistently. Many people hate working hard for 30 minutes so imagine working hard for days that turn into years. Can you do that? Are you willing to do that? Read More Your Hustle Game is Weak!!!
You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read More Developing Effective Marketing
Let’s face the facts; creating and developing a business is a tough task to take on. Between operating, managing and promoting your business, there seems to be absolutely no time to think in a calm manner. While the hustle and bustle mentality is pretty mandatory to remain in contention, its frantic pace can deceive your eyesight and make you somewhat delusional. What I mean simply is that things in your reality are not as they appear in actual reality. For example your business may proclaim to “educate while doing business” or “exceed the customers’ expectations”. In reality though your business does not deliver an experience as what is proclaimed. You are trying to communicate to the consumer your unique selling point but fail to achieve what is promised to be delivered. Read More Unique Selling Point: Do You Possess It?
Entrepreneurship is about embracing the challenges of independency within such a dependent oriented society. As our nation grew, the independent aspect of thinking seemed to decline in favor of dependency on big corporations and the government. Now as these two huge structures of economic development and job creation lose their power due to power management and overzealous expansion; people are experiencing overwhelming difficulty in both their professional and personal lives. As aging concepts are on the brink of collapse and once huge powers are experiencing unavoidable upheaval; new challengers must step up to the opposition in order to cushion the impact of their impending demise. Read More Taking on Goliath