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You have a website up and running for your company, and that’s great! However, you shouldn’t rest on your laurels and assume all the hard work has been done. If you want to attract and retain customers, you are going to have to work a little harder to improve their experience.

Here are a few suggestions to help you make the relevant changes to your website.

 

Make it user-friendly

When you enter a high street store, you know how frustrating it can be when you can’t find the product you want. If the shop floor is cluttered with items and the shelves are stacked with poorly organized items, you aren’t going to stay very long. There is probably another store across the road who have done a better job. Read More Effective Ways To Improve User Experience On Your Website

Online Business

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Marketing; online presence; SEO blah blah blah! Are you sick and tired of hearing these phrases? Do you just want to get on with your business without putting faith in technical jargon? Unfortunately, you can’t dismiss these terms out of hand if you want to be successful. Sorry to burst your bubble, but winning the marketing battle depends on an online presence because you won’t be triumphant if you don’t have one. With that in mind, here are the real reasons you’re failing to make your presence felt on the World Wide Web.

Read More Real Reasons The Web Can’t Feel Your Presence

Marketing

Building a successful website won’t happen overnight, and it often takes a lot of hard work, and some very serious trial and error. You will want your website to be one that your customers enjoy using and find easy to navigate, but how exactly can you achieve this? Read on to find out!

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Create good content

 

We’ve not been shy about saying that content is king in the past, and in 2017 that is still the case. Make sure that the content you provide on your website is helpful, well written and easily shareable. Remember that attention spans aren’t very long for those browsing the internet, so keep articles around 500 words so that readers are more likely to read the whole thing. It’s not just about articles though – images, infographics, and videos are all hugely popular with the general public, and are usually more likely to get more viewers.

Read More Create a Successful Business Website in a few Simple Steps

Marketing