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Regardless of the type of business that you run, it is a fact that we now live in a technological age where the internet reigns supreme. So whatever your business specializes in, be that retail, services or even wholesale, you should take a serious look at setting your business up online with your own website. There are so many benefits to this. First off, people will be able to find your company more easily. People rarely use the yellow pages nowadays. They will instead turn to search engines to find what they are looking for. For maximum profits, you want to be top of the list that they receive, as this increases your chances of creating business relations with them. Easy access to your location, opening times and contact details are all necessary for modern trade. Secondly, setting up online gives your business global reach. People all over the world will be able to access your information about your products or services twenty-four hours a day, seven days a week. You might be worried that you have no web experience and whatever you create will look messy and unprofessional. But not to worry. That’s where we come in to help. Read on for a few tips and tricks for setting up the best web page possible.

Read More Creating a Professional Looking Website for Your Business

Online Business

Your website is one of the most important tools you have when marketing your business. Most potential customers will have the first contact with your company online. If this first impression isn’t a good one, people are just going to look elsewhere. There is so much competition out there, and they are likely to have brilliant websites. You won’t get far if you can’t match their standards. Our attention spans are very short these days, so a few small slip ups will put people off. If you want your website to be perfect, there are a few common mistakes that you need to watch out for.

 

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Ideally, you want users to be able to find all of the information they need quickly and easily, but that isn’t always going to be possible. That’s fine, but if they can’t find it at all, they aren’t going to hang around. Having a good search function is imperative to website success. One of the best ways to do it is to use Google custom search. All you need to do is copy a small piece of code in, and the rest is done for you. Without a good search function, potential customers will end up getting frustrated at having to click around for ages to find what they need.

Read More Avoid These Website Faux Pas

Marketing