Your website is one of the most important tools you have when marketing your business. Most potential customers will have the first contact with your company online. If this first impression isn’t a good one, people are just going to look elsewhere. There is so much competition out there, and they are likely to have brilliant websites. You won’t get far if you can’t match their standards. Our attention spans are very short these days, so a few small slip ups will put people off. If you want your website to be perfect, there are a few common mistakes that you need to watch out for.
Ideally, you want users to be able to find all of the information they need quickly and easily, but that isn’t always going to be possible. That’s fine, but if they can’t find it at all, they aren’t going to hang around. Having a good search function is imperative to website success. One of the best ways to do it is to use Google custom search. All you need to do is copy a small piece of code in, and the rest is done for you. Without a good search function, potential customers will end up getting frustrated at having to click around for ages to find what they need.