The Advantages of Outsourcing

Outsourcing work to freelancers or other companies can save businesses time and money. If part of your business operations are becoming overwhelming for your staff, outsourcing may be a viable option for you. There are many different advantages of outsourcing, but each business must weigh the advantages with the disadvantages to figure out whether outsourcing is something that’s needed and could be helpful. Take a look at some of the top advantages of businesses outsourcing their work.



Work that is outsourced is often work that is simple but time consuming. If all staff members of the business are forced to focus on back office tasks, there’s no freedom to work on key operations. If a business attempts to squeeze everything that needs to be done into a time slot with few workers, the result will be poor quality work or workers that run themselves into the ground causing stress or illness. The beauty of outsourcing is that businesses can easily manage growth.


Cost and Efficiency

You may need to outsource work because the size of your company isn’t sufficient enough to meet the amount of work you have coming in. If you’re unable to expand because of logistic reasons, like being unable to find a larger office, outsourcing could be ideal. By hiring freelancers that work from home, you’re reducing your businesses running costs, but ensuring it runs efficiently. For example, a digital marketing agency may have a lot of clients that require content for their websites. Instead of having a content team in the business’s premises, it may be more efficient to designate a member of staff to create and manage a content team online, made up of freelance writers who work from home.


Scrap the Unnecessary

If you’re a business that relies on telemarketing to introduce new clients, you may find that having a telemarketing section in your office is just one big distraction for everyone else. Things like telemarketing and data entry can easily be outsourced and you have the opportunity to monitor what’s working for you. Hiring freelancers means you don’t have to provide fixed term contracts. If you feel you’re having a period where more telemarketing is needed, you can hire additional freelancers. Similarly, if you’re having a period where less telemarketing is needed, you can let some freelancers go, while remaining in touch in case future work becomes available. Therefore, you’re reducing your costs again.


Easy Management

There are times when certain departments of a business become a mess. It’s easy for departments to become out of control if they’ve had to expand quickly and take on more than they can handle. For managers, that isn’t an easy fault to correct. Outsourcing some of the work could be the solution to the problem. By outsourcing, you not only take some of the burden off staff members but managers are also forced to prioritize work. The most important tasks are given to staff members in the office and the tasks that can distract staff from more important work are outsourced. It’s a great way of finding a clear line between what keeps the money rolling in and what keeps clients happy.



Flexibility with Staff

There are many businesses that have seasonal needs. If your business can manage well during the Winter but struggles during the Summer because of increased custom, it may be time to outsource some of your work. For instance, accountants may find that they’re bombarded during tax season but have a steady flow of work throughout the rest of the year. Outsourcing simple tasks like answering phone calls, emails and keeping social media accounts up to date can free your time just enough to make sure you can get all of the important work done without any distractions. Outsourcing gives you the option of bringing in additional resources at a time when you need them the most. Struggling to do it all by yourself can lead to your clients thinking you’re unprofessional.


Filling the Gap

Every business goes through a time when it’s missing a person to fill a vital role. Whether it’s because that person is on annual leave or has left for another job, having the role empty risks the continuity of the business. Outsourcing the work not only allows you to fill positions when they’re empty, it also means your clients don’t have to deal with any unprofessionalism. For example, your administrator going on a two-week holiday shouldn’t mean that clients aren’t able to get through when they call. It also shouldn’t mean that someone else has to take on the role in the meantime, causing stress for two separate departments.



Training Staff

There are times when projects come along that staff just don’t have the skills for. Outsourcing can work in your favor in two ways. You can either outsource the work to people who do have the skills so that staff can train alongside them and learn how to do what they need to do for the future. Or, you can outsource other work to freelancers so staff have the opportunity to train on-site without worrying about how they’re going to get their work done at the same time. Businesses need to stay innovative, and to do that, their staff need to keep up with the latest industry advances. It can be difficult to do that and keep up with client demands at the same time.


Outsourcing can be of real use to companies that want to keep costs down but maintain a continuity that they’re clients can trust. By outsourcing work to the same workers, it’s also possible to build relationships that stand the test of time. Freelancers can often be the solution to many problems; seasonal workloads, gaps in employment and training opportunities.


Businesses that are unwilling to outsource their work are often missing out on the many advantages it can bring. However, creating a reliable team of freelancers that you can call upon when you need a task completed, can often be invaluable.

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