Last weekend I had my mind awakened to an unsettling realization. I left the rat race of the J.O.B. (just over broke) to only be in the rat race of entrepreneurship! I was quite shocked and ashamed of myself when I came to this conclusion.
So what is the entrepreneur rat race?
How could someone who speaks about success find themselves actively participating within the entrepreneur rat race?
Well this is a transparent blog and I have no problem sharing the details of my journey, so I will explain.
The entrepreneur rat race is when you, as an entrepreneur, are not maximizing your knowledge and opportunities for growth and profit. The entrepreneur in this rat race freely gives up too much of themselves so that they can be liked and followed by “all:. They also stifle their knowledge and greatness in order to not appear arrogant to people when given the spotlight to shine. They usually do no selling at all and instead believe that a soft approach will help them be more liked. Mistakenly believing that doing so will lead to an inquiry about doing business with them. But likes don’t pay the bills nor do they lead to a consistent flow of financial transactions. People do not buy anything without being given a reason to purchase. And the entrepreneur who is within the entrepreneur rat race does not provide a valid reason which works as a lead into a conversation about making a purchase.
I have been guilty of doing this amateur behavior. I have given away tons of information on Entrepreneurial Ambitions but I have been dragging my feet with producing my products and really highlighting my services. I didn’t want to seem like I was chasing money so I avoided the pitch to entice interest in order to make sales. But why should I hide my products and services if I have value to offer which can produce significant value for people? It makes absolutely no sense but I have been placing myself in the entrepreneur rat race by denying myself the ability to produce monetary transactions.
Then another belief I had in my head, which was holding me back was that my traffic numbers were not what I wanted. I believed I needed to reach a certain traffic level on my blog before putting my products and services out to the forefront. But what about those people who visit my site who want more in-depth information after reading a few of my posts? By not having these things in place, I am missing the opportunity to convert an interested individual into a buyer. Opportunities which have been missed because I have been too focused on gaining the attention of the masses, instead of focusing on those who might already be seriously interested. A rookie mistake which I can’t believe I allowed myself to make.
*Very important rule for entrepreneurs!!! Chasing likes and followers instead of producing a business model that is verified by paying customers is a MAJOR NO! Do not make a business that focuses on pleasing the masses. Provide products and services focused on a specific segment which produce the results they desire. And in turn, their praises will work as free marketing to bring in the masses.
Entrepreneurial Ambitions is an organization designed to help entrepreneurs grow and succeed along their entrepreneurial journeys but that vision cannot be produced if no revenue is being generated to fuel the movement. The growth of the business side of Entrepreneurial Ambitions is what will enable the valuable contributions made by the organization possible. You can’t effectively help others if you are not even in a position to support your own ambitious endeavor.
If you have also stifled your growth, stop being afraid to sell and stop holding your business back by being passive instead of being aggressive. You left the J.O.B. to be free only to stay within that same mindset by denying yourself the ability to maximize your profits from the value you provide. There is nothing wrong with getting paid from providing a quality experience and delivering quality results. What is wrong though, is staying within the rat race of entrepreneurship due to your own self-sabotage.
I am thinking about doing a guide or course on the entrepreneur rat race and how one gets themselves out of it. If this interest you, comment below or send me an email to firstname.lastname@example.org Also take a moment to fill out the poll below.