I know a thing or two about procrastination and trying to be too perfect. My obsession with not wanting to suffer with the fate of failure has caused me a great deal of setback. Wanting to be the perfectionist has delayed any chance of success I could possibly be experiencing with my entertainment company I incorporated in December of 2007. Me wanting to get things so right has disallowed me from doing the sole purpose of what my business was intended to do: entertain. I have not properly networked like I should have been doing in this time span and have harmed both me and my artist by not being the progressive leader I proclaimed myself to be; instead I allowed my skill of deep thought and insight to overtake my need to make things happen on the go. I foolishly thought my great intelligence would somehow cancel out my lack of mobility, which I have come to find out is a dangerous mind state to have. I looked around at my competition and concluded that I was smarter than them and had greater talent than them, but what I failed to realize was that my competition had greater courage than me.
While I was fearful of taking on the risk associated with being an entrepreneur, my competition was actively involved within the industry and creating a name for themselves off of hustle and determination. From 2008 till this current year it took a lot of frustration and stagnation to realize that intelligence and better talent mean nothing if no one else is aware of what you have to offer.
In business there is no room for procrastination. Sure you need to know your market and how you will create a better product and/or service than your competition but you cannot make this your only course of action. No matter how brilliant or talented you are nobody else will know this unless you are out and about marketing yourself. Do not get consumed in the process of trying to ensure you are 100% ready for the marketplace because no one ever truly is. Business is trial and error which means you must test your capabilities in order to further develop them and become more efficient. The risk of failure is what keeps must people confined to their business only being an idea, which is completely the opposite of what it takes to be an entrepreneur. As an entrepreneur you have to be ready to take risk and place yourself and your business within the marketplace to be given a chance to get noticed.
If your business is an instant success, that is great but if you discover that you need more work than do not take that as a failure. By you having the opportunity to construct your business to the environment of the marketplace and the consumers’ taste, it helps to provide a greater chance of attracting a market base for your business. Procrastination on the other hand leads to complete failure due to the unwillingness to believe in yourself and being too accustomed with the life of following others’ directions. In order to be an entrepreneur you have to be willing to trust in yourself and your capabilities to succeed even when faced with difficulties and uncertainty. It is certainly tough to take on something without being completely protected but it’s what separates an entrepreneur from the average worker; taking on the risk to be a leader.